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Postly vs Refract

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Postly compared with Refract
DetailPostly logo PostlyRefract logo Refract
What it doesAgentic AI social media scheduler and management platform Social media scheduler that writes native versions for every network
StageNot given Not given
FoundedNot given Not given
Based inNot given US
Pricing modelFreemium Not given
PricingPro plan starts at USD 16.00/month (USD 3.20/channel/month billed yearly at USD 192/year) for 5+ channels, with tiered pricing: USD 3.20 per channel for channels 1-10, USD 1.60 per channel for channels 11-100, USD 0.80 per channel for 101+ channels. Optional add-ons include AI Studio at USD 24.00/mo Creator: $10/month or $120/year; Business: $24/month or $288/year; Agency: $49/month or $588/year; Agency Plus: $99/month or $1,188/year. All plans include 12 networks, API, MCP and webhooks. Additional AI credits: 250 for $5, 1,000 for $15, 5,000 for $60.
Key features
  • AI agent integration (ChatGPT, Claude, Gemini) via MCP
  • Multi-platform publishing to social media, email, blogs, and messaging
  • Content calendar and scheduling
  • Team approval workflows and collaboration
  • Social inbox and CRM for customer conversations
  • Bulk scheduling and CSV/Google Sheets automation
  • Analytics and performance reporting
  • API and webhook access for developers
  • Bio Pages for link-in-bio with tracking
  • Studio for images and video editing
  • API, webhooks and CLI for automation
What makes it different
  • Agentic workflow: connect AI assistants for hands-off content creation and publishing
  • Clean, focused interface without feature bloat
  • Unified platform for planning, creation, publishing, and analytics across channels
  • Tiered channel-based pricing that scales with growth
  • Built-in CRM and social inbox for customer engagement
  • Every network on every plan with no limits on scheduled posts
  • Full approval control before anything publishes
  • AI learns your voice and suggests content rules
  • Agency-grade white-label and client approval links
Community votes00
DR (Domain Rating by Ahrefs)63 −1 (down) since last checkNot checked yet no change since last check
Trust Flow (Majestic)143
Citation Flow (Majestic)3719
Referring domains (Majestic)5822

4 details filled in for both companies.

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