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POSTIVA vs Refract

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

POSTIVA compared with Refract
DetailPOSTIVA logo POSTIVARefract logo Refract
What it doesYour social media plan, ready every week Social media scheduler that writes native versions for every network
StageNot given Not given
FoundedNot given Not given
Based inPL US
Pricing modelFreemium Not given
PricingFREE plan (no expiry, no card required): 1 weekly strategy, calendar and publishing, 2 AI images per month, 10 text optimizations, 1 social profile. CREATOR: $29.99/month (30 days free trial) - weekly strategies, 30 AI images per month, 100 text optimizations, protection for 100 comments per month, Creator: $10/month or $120/year; Business: $24/month or $288/year; Agency: $49/month or $588/year; Agency Plus: $99/month or $1,188/year. All plans include 12 networks, API, MCP and webhooks. Additional AI credits: 250 for $5, 1,000 for $15, 5,000 for $60.
Key features
  • Weekly strategy built around business goal with topics and formats
  • AI assistant to develop topics into finished posts and visuals
  • AI image generator and carousel builder
  • Analytics with followers, reach, reactions and weekly summary email
  • Profile protection from hate and spam with comment moderation
  • AI text enhancer for multiple versions of posts
  • Brand voice presets to make AI posts sound like your business
  • Post suggestions to refresh trending or older high-performing content
  • Collaborator invitations with approval requirements
  • Studio for images and video editing
  • API, webhooks and CLI for automation
What makes it different
  • Starts with your business goal and weekly plan rather than an empty calendar or generic templates
  • AI writes in your brand voice, not from templates
  • Combines strategy, content creation, and publishing in one workflow
  • Free plan available forever with no card or expiry required
  • Handles comment management and profile protection alongside posting
  • Every network on every plan with no limits on scheduled posts
  • Full approval control before anything publishes
  • AI learns your voice and suggests content rules
  • Agency-grade white-label and client approval links
Community votes00
DR (Domain Rating by Ahrefs)2 +2 (up) since last checkNot checked yet no change since last check
Trust Flow (Majestic)03
Citation Flow (Majestic)1319
Referring domains (Majestic)22

5 details filled in for both companies.

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