| What it does | AI tool to find winning hooks and ideas, analyze what's working, and create high-performing content in your voice
| AI writing assistant for any Mac app
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| Stage | Not given
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| Founded | Not given
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| Based in | US
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| Pricing model | Freemium
| Free trial
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| Pricing | Trial: $1 for 7 days (full access, cancel anytime). Base: $33/month billed annually ($399/year, 2,000 credits/month, 1 seat). Creator: $189/month billed annually ($2,268/year, 8,000 credits/month, 3 seats). Power User: Custom pricing. 30-day money-back guarantee.
| $29 USD one-time purchase
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| Key features | - Analyze high-performing content from multiple formats (YouTube videos, ads, landing pages, transcripts, PDFs, URLs)
- Extract winning hooks, angles, and patterns from analyzed content
- Generate scripts in user's voice for YouTube, Shorts, and other platforms
- Create multiple ad variations and campaign copy
- Build landing pages and sales copy
- Generate VSL outlines and email sequences
- Visual board workspace for organizing research and content
- Separate workspaces for multiple brands and clients
- Save brand voice, audience, and offer details for consistent content generation
- Monthly credit system (2,000 to 16,000 credits depending on plan)
| - Remembers people and past context
- Grammarly-class proofreading
- Bring your own API key or run local model
- Ghost text suggestions as you type
- Two gestures to access all functions
- Shows receipts for each reply
- Memory stays on your Mac
- Supports Anthropic, OpenAI, Google Gemini and Ollama
- Custom actions with personalized shortcuts
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| What makes it different | - Analyzes actual winning content to generate ideas rather than starting from blank prompts
- Generates content that sounds natural and personalized to user's voice and audience
- Single platform consolidates research, analysis, ideation, and content creation
- Built for multiple user types with use-case specific workflows
| - Memory that crosses conversations and apps
- Shows receipts explaining how each reply was generated
- Minimal resource usage as small native macOS app
- No account, analytics or tracking required
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 58 ● no change since last check | 3 ▲ +1 (up) since last check |
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| Trust Flow (Majestic) | 29 | 9 |
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| Citation Flow (Majestic) | 35 | 28 |
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| Referring domains (Majestic) | 307 | 32 |
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Poppy
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