Photo and video metadata editor for Mac with on-device AI
The camera app for Mac with Photo Booth effects, Portrait, Studio Light and Edge Light
Stage
Startup
Not given
Founded
2025
Not given
Based in
NL
CH
Pricing model
Freemium
Free
Pricing
Free: unlimited viewing and 5 metadata edits per day. Pro: €5.99/month or €49.99/year (save 30% with yearly billing); US $4.99/month or $44.99/year. Yearly plan includes 7-day free trial.
Free lifetime access for the first 100,000 users
Key features
Edit EXIF, IPTC and XMP metadata fields
171-field metadata registry covering IPTC Photo Metadata Standard 2025.1
Support for 26 camera RAW formats for editing
On-device AI for keyword suggestions and descriptions
Metadata templates and batch application
Batch operations with checkpoint recovery
Metal GPU-accelerated viewing with Display-P3 color
Export metadata to nine formats including PDF and HTML
Integration with Apple Photos
Indexed metadata search and smart collections in Pro
Saves photos and videos directly into Apple Photos library
Use Mac camera, iPhone Continuity Camera, or USB webcam
49 Photo Booth effects including thermal, X-ray, and backdrops
Portrait background blur with adjustable intensity
Studio Light and Edge Light effects
Photographic Styles to adjust tone, warmth, tint and colour
Teleprompter for video recording
Knock to Capture with microphone knocking detection
Automatic daily updates with one-click installation
Self-timer and screen flash features
What makes it different
On-device AI analysis that never uploads photos
Native macOS app with Metal GPU acceleration
171-field registry covering complete IPTC standard
Batch operations with checkpoint recovery and stop-and-resume
Free tier with 5 daily edits, no account required
Completely free with lifetime Pro license for first 100,000 users
Photos saved directly to Apple Photos with automatic iCloud sync
Native implementation of all 49 Photo Booth effects in real time
Apple's professional effects integrated: Portrait, Studio Light, Edge Light
Parergon
MacCam