Photo and video metadata editor for Mac with on-device AI
Shoot Now. Edit Later.
Stage
Startup
Not given
Founded
2025
Not given
Based in
NL
Not given
Pricing model
Freemium
Freemium
Pricing
Free: unlimited viewing and 5 metadata edits per day. Pro: €5.99/month or €49.99/year (save 30% with yearly billing); US $4.99/month or $44.99/year. Yearly plan includes 7-day free trial.
Free: shoot with any of 46 films, edit with Film, Light, Color, Crop and Describe Edits, save photos in 22 free films, import photos from other cameras. Pro: $29.99 once or $14.99 per year (first week free); save in all 46 films, use masks/heal/clone, export RAW (DNG), batch save, export as .cube LU
Key features
Edit EXIF, IPTC and XMP metadata fields
171-field metadata registry covering IPTC Photo Metadata Standard 2025.1
Support for 26 camera RAW formats for editing
On-device AI for keyword suggestions and descriptions
Metadata templates and batch application
Batch operations with checkpoint recovery
Metal GPU-accelerated viewing with Display-P3 color
Export metadata to nine formats including PDF and HTML
Integration with Apple Photos
Indexed metadata search and smart collections in Pro
46 built-in films (35 colour, 11 black and white)
Live film preview in viewfinder
Shoot RAW, ProRAW, HEIF or JPEG
Manual ISO and shutter controls
Histogram and zebras
Manual focus with peaking
Masks for subject, sky, background and people
Heal and clone tools
Describe Edits AI feature
Create and share custom films as QR codes
What makes it different
On-device AI analysis that never uploads photos
Native macOS app with Metal GPU acceleration
171-field registry covering complete IPTC standard
Batch operations with checkpoint recovery and stop-and-resume
Free tier with 5 daily edits, no account required
Every photo stays a negative so you can change the film later
Works on RAW files from cameras like Fujifilm, Sony and Nikon
Custom films fit in a QR code for easy sharing
Film looks work on RAW, unlike Apple Photographic Styles
Parergon
Chobial