Private visual moodboard app for collecting and organizing creative references
Stage
Established
Not given
Founded
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Based in
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Pricing model
Freemium
Paid
Pricing
Not given
$5.99 USD one-time purchase for all platforms (iPhone, iPad, Mac). Includes Reference Pro with unlimited boards and items. Family Sharing supported. Existing Free users can unlock Pro for the same $5.99 price.
Key features
Paper Fold animation effect
Newspaper Highlight effect
Headline Match Cut effect
Magazine Letter Cutouts effect
Background removal tool
Green screen export
MP4 and GIF export
In-browser processing
Infinite spatial canvas with zoomable, reorganizable boards
OCR text recognition for searchable text in images
Automatic tag generation and organization
Visual similarity search to find related images
Mixed media support (images, video, YouTube, GIFs, sticky notes)
Web publishing and public board sharing
Apple Pencil support for annotations on iPad
Safari and Chrome browser extensions for web import
iCloud sync across iPhone, iPad, and Mac
AI client integration via MCP for Mac
What makes it different
Four effects for paper animations all free to try
No signup required to create
Browser-based, no software installation needed
Private and personal - data is not tracked, sold, or locked behind paywalls
One-time $5.99 purchase with no subscription required
Unified cross-platform experience with one purchase covering all devices
Native Apple integration with Pencil support and seamless iCloud syncing
Understands visual details through OCR, color search, and automatic organization
Reference