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NewsMasher vs Exploreel

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

NewsMasher compared with Exploreel
DetailNewsMasher logo NewsMasherExploreel logo Exploreel
What it doesTrending news, rewritten in your voice, published while you sleep Instagram Reel ideas from what's working now
StageNot given MVP
FoundedNot given Not given
Based inUS Not given
Pricing modelPaid Freemium
PricingStarter: $19/month or $168/year; Growth: $47/month or $348/year (plus $597 lifetime); Enterprise: $197/month or $1,500/year. All plans include 7-day money-back guarantee. Not given
Key features
  • Reads full source articles before writing to ensure accuracy
  • Posts to 8 social networks automatically
  • 12 customizable writing styles or create your own
  • Automatic feature image generation for each article
  • WordPress and MasherSite publishing
  • Review board to approve before publishing
  • Keyword Feeds for specific topics and regions
  • Automatic ad insertion into articles
  • Cross-platform credit system with other Masher tools
  • Chrome extension for clipping stories
  • Niche outlier feed showing Reels that beat their account's usual views
  • Hook breakdown showing the first 3 seconds and exact words used
  • WhatsApp delivery with ideas, hooks, outlines and best posting times
  • Idea boards to save and plan Reels in advance
  • Festival and event calendar with angles from past years
  • Trending audio tracker for rising audio in your niche
  • Competitor tracker with alerts on breakout content
  • Chrome side-panel to see outlier scores while browsing
What makes it different
  • Reads the full source story before writing, not just the headline
  • Every step is optional: approve articles or run fully automatic
  • One article becomes posts for eight networks in your voice
  • Flags paywalled or inaccessible sources for manual review
  • Different voice per client or brand with multiple Writing Profiles
  • Focuses on outliers that beat their own account's baseline instead of just big accounts
  • Delivers ideas on WhatsApp with no dashboard needed
  • Includes planned originality check to avoid copying others too closely
Free planNot given Not given
Open sourceNot given Not given
PlatformsNot given Not given
Public APINot given Not given
Community votes00
DR (Domain Rating by Ahrefs)14 no change since last checkNot checked yet no change since last check
Trust Flow (Majestic)00
Citation Flow (Majestic)200
Referring domains (Majestic)90

4 details filled in for both companies.

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