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Mallary vs SelfSM

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Mallary compared with SelfSM
DetailMallary logo MallarySelfSM logo SelfSM
What it doesSocial media posting API for developers and AI agents AI brand manager that drafts social media posts in your voice from confirmed facts, with human approval for every post
StageStartup Not given
Founded2026 Not given
Based inUS Not given
Pricing modelFreemium Paid
PricingStarter: $15/month for 5 accounts, Pro: $29/month for 15 accounts, Business: $95/month for 100 accounts. Unlimited posts. X publishing and comments use separate credits at cost. Pay yearly and get 2 months free. Solo: $19/month for 1 brand and 150 posts/month. Pro: $49/month for 3 brands and 375 posts/month. Agency: $129/month for 8 brands and 975 posts/month. All plans include voice profile, brand memory, and human approval requirement.
Key features
  • Publish to 10 social platforms
  • Schedule posts ahead of time
  • ChatGPT plugin and Claude connector
  • Upload images and videos
  • Read and reply to social media comments
  • AI Auto-Replies for brand questions
  • Cross-platform analytics and audience insights
  • REST API, MCP, and CLI for developers
  • Automatic token refresh and rate limit handling
  • Multiple profiles for different brands
  • Voice profile learning from your existing posts
  • Weekly content planning and drafting
  • Fact-checking against stored brand facts
  • Publishing to LinkedIn, X, and Telegram
  • Reply queue management
  • Multi-language drafting
  • Client approval links with permission roles
  • Audit trail of approvals and decisions
  • AI tell detection and removal
  • Brand memory isolated per workspace
What makes it different
  • Unified API for 10 social platforms reduces development time by 90%
  • Works with AI agents and tools without coding required
  • Up to 70% cheaper than alternatives like Postiz and Post Bridge
  • Officially verified by Meta, Google, LinkedIn, TikTok
  • Managed infrastructure with automatic retries and durable job queues
  • Never invents facts—asks for evidence instead of filling gaps
  • Learns your voice from real posts you've written, not generic patterns
  • Human approval required for every post and reply—nothing publishes automatically
  • Weekly content proposal arrives ready for decision, not blank page
  • Data never used for model training; DPA available
Free planNot given Not given
Open sourceNot given Not given
PlatformsNot given Not given
Public APINot given Not given
Community votes00
DR (Domain Rating by Ahrefs)37 −11 (down) since last checkNot checked yet no change since last check
Trust Flow (Majestic)110
Citation Flow (Majestic)3718
Referring domains (Majestic)29411

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