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LinkIo vs Rupa

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

LinkIo compared with Rupa
DetailLinkIo logo LinkIoRupa logo Rupa
What it doesAll your links in one place, with analytics Free link-in-bio store and unlimited Instagram auto-DMs for creators
StageMVP Not given
FoundedNot given Not given
Based inNot given US
Pricing modelFreemium Free
PricingFree plan: $0/forever with unlimited links, bio page with 5 themes, 30 days of analytics, QR codes. Pro plan: $8/month or $72/year with 7-day free trial, analytics beyond 30 days, CSV export, all themes, Hero layout, password-protected and scheduled links. Not given
Key features
  • URL shortening with click tracking
  • Detailed analytics with geographic and device data
  • QR codes for offline sharing
  • Password-protected and expiring links
  • Link organization with tags
  • CSV export of analytics data
  • Weekly digest email
  • Scheduled and device-targeted links
  • Custom colors and fonts on Pro plan
  • Link-in-bio store with customizable themes
  • Instagram comment-to-DM automation with keyword triggers
  • Digital product sales (downloads, courses, 1:1 calls, events)
  • Story reply and DM keyword automation
  • 1:1 call booking synced with Google Calendar
  • Email marketing with no send caps
  • Auto-reply to comments for engagement boost
  • Verified Meta Tech Provider with official Instagram API access
What makes it different
  • Free plan with unlimited links and no credit card required
  • Privacy-friendly analytics approach
  • One link address for all content
  • Shareable analytics views via URL
  • No hidden fees with transparent pricing
  • Unlimited Instagram auto-DMs and contacts with no caps
  • All features included free with no credit card required
  • Verified Meta Tech Provider ensuring account safety
  • Combine link-in-bio store with unlimited DM automation in one platform
Community votes00
DR (Domain Rating by Ahrefs)18 no change since last check30 no change since last check
Trust Flow (Majestic)07
Citation Flow (Majestic)928
Referring domains (Majestic)2206

4 details filled in for both companies.

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