It Was Never You vs Love is Magic Photography
A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.
It Was Never You compared with Love is Magic Photography
| Detail | 
It Was Never You | 
Love is Magic Photography |
|---|
| What it does | Re-write their photo timeline by replacing people in your photos
| Candid and fun Edinburgh wedding photographer helping couples feel comfortable
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| Stage | Startup
| Established
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| Founded | 2026
| 2012
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| Based in | Not given
| GB
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| Pricing model | Not given
| Not given
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| Pricing | 10 free credits to start. Paid plans: Starter (10 credits, $2.99), Timeline (50 credits, $9.99), Clean Slate (150 credits, $24.99). One credit per photo, two for HD.
| Full Day: 1 photographer £1500, 2 photographers £1800 (7-9 hours, 700+ photos). Half Day: Edinburgh-Glasgow £600, Anywhere in Scotland £1000 (4-5 hours, 300+ photos). Edinburgh City Chambers £300 (2-3 hours, 200+ photos). Engagement £300. Boudoir photography and content creation available. Video pac
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| Key features | - Automatic face detection and replacement without manual editing or cloning tools
- On-device photo screening before upload
- Automatic deletion of photos from servers within 72 hours
- No account required, anonymous device ID only
- Face feature prints never leave your device
- Automatic refund of credits for failed photo processing
- No facial recognition or external database matching
- Batch photo processing with cloud-based handling
- HD photo processing option at two credits per photo
| - 90% candid, 10% magic documentary style
- Next day sneak peeks
- Photos delivered in 2 weeks
- Playful GIFs like magical paintings in Harry Potter
- Retro Super 8mm film video
- Complementary Timeline Dinner date 2-3 weeks before wedding
- Two photographer option covers all moments simultaneously
- Online wedding planning guide included
- Gentle guidance and natural posing direction
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| What makes it different | - No account, no identity, completely anonymous—you get only an anonymous device ID
- Face data never leaves your device—feature prints stored only locally, never on servers or shared
- Photos automatically deleted within 72 hours, never used for training or reuse
| - Documentary approach that captures genuine emotion and real moments without stiff poses
- Inclusive service for LGBTQIA+ couples and all love stories
- Vibrant and colorful signature editing style
- Full-day coverage from preparation through first dances and open dance floor
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 1 ● no change since last check | 26 ● no change since last check |
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| Trust Flow (Majestic) | 0 | 8 |
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| Citation Flow (Majestic) | 11 | 14 |
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| Referring domains (Majestic) | 12 | 45 |
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6 details filled in for both companies.
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