
It Was Never You
Re-write their photo timeline by replacing people in your photos
An iOS app that lets you replace people in your photos with others, with automatic processing and reversible edits.
About this launch

It Was Never You is an iOS app that lets you rewrite your photo timeline by replacing one person with another in your selected photos. The app uses a three-step process: mark the person you want removed (the dissonant identity), choose who replaces them (the resonant identity), and select which photos to process. The results are returned to your library with no manual editing or cloning tools needed.
The company prioritizes privacy and security. Photos are screened on your device before upload, processed in the cloud, and automatically deleted from servers within 72 hours. The app requires no account or personal information—users get an anonymous device ID. Face data never leaves your device, and nothing is used for training or stored long-term. All edits are fully reversible through the app or Apple Photos.
What it does
- Automatic face detection and replacement without manual editing or cloning tools
- On-device photo screening before upload
- Automatic deletion of photos from servers within 72 hours
- No account required, anonymous device ID only
- Face feature prints never leave your device
- Automatic refund of credits for failed photo processing
- No facial recognition or external database matching
- Batch photo processing with cloud-based handling
- HD photo processing option at two credits per photo
Pricing
10 free credits to start. Paid plans: Starter (10 credits, $2.99), Timeline (50 credits, $9.99), Clean Slate (150 credits, $24.99). One credit per photo, two for HD.
Shopper questions
What happens to my photos on your servers?
Photos are uploaded only to be processed, then automatically deleted within 72 hours. They are never used for training, never shared, and never kept.
Can I use a photo of anyone as the resonant identity?
Only use photos of yourself or people who have agreed. You are responsible for the photos you rewrite. Photos where the dissonant identity appears to be a young child under 13 are refused, and sensitive content is filtered on your device before upload.
How long does a reCast take?
Small batches are processed quickly, but large timelines can take a while. You should keep the app open and plugged in for large jobs, and the app will send a notification when everything is ready.
It Was Never You has a free listing. The owner can unlock the full profile with a paid launch for $5:
- Founder story (locked)
- Milestones (locked)
- Demo video (locked)
- Dofollow website link (locked)
Shoppers also viewed
- HennaTrace
Photography & video
- Photomyne
Photography & video
- PolaFilm
Photography & video
- Evoto
Photography & video