| What it does | AI-powered paint color visualizer for homes
| Free tree testing tool for testing information architecture
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| Stage | Not given
| Established
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| Founded | Not given
| 2021
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| Based in | Not given
| Not given
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| Pricing model | Freemium
| Free
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| Pricing | Free: 5 free credits for new users (no credit card required). Pay per use: Image analysis costs 1 credit, repainting costs 2 credits. Pro Subscription: $39.99/month for 100 repaints per month and unlimited image analyses.
| Free for unlimited tree testing and card sorting studies, unlimited participants and responses, and full analysis. Participant recruitment through UXbeam's panel starts at $1 per participant-minute.
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| Key features | - AI automatically detects walls, trim, doors, shutters, cabinets, siding, and brick
- 19,800+ real paint colors from Sherwin-Williams, Benjamin Moore, Behr, PPG, Farrow & Ball, Valspar, and Dunn-Edwards
- Realistic color previews with accurate light and shadow
- Share visualizations with a shareable link
- Mobile apps for iPhone, iPad, and Android
- Support for JPEG, PNG, and WebP image formats
- Pro Subscription with 100 monthly repaints and unlimited analyses
- Shared credit balance across web and mobile platforms
| - Unlimited tree-testing studies and participants
- Leading-task detection to catch biased wording
- Path replay visualization of participant navigation
- Task outcome breakdown into direct, indirect, and elsewhere
- Full-scenario completion tracking across multiple tasks
- Mobile-compatible participant experience
- Integrated card sorting with tree testing workflow
- Multiple valid destinations per task
- Iterative testing with versioned results
- Complete CSV export of participant-level results
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| What makes it different | - Automatic surface detection eliminates tedious manual masking
- Colors rendered with AI-powered accuracy using manufacturer specifications
- No subscription required - pay only for what you use
- Works on any photo from smartphone, tablet, or camera
| - No credit card required and truly unlimited at no cost
- Built-in methodological safeguards prevent common research mistakes
- One-screen setup lets researchers create tests in minutes
- Mental Model Detection identifies competing ways different user groups organize content
- AI-assisted participant recruitment with audience targeting
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| Community votes | 0 | 0 |
| DR (Domain Rating by Ahrefs) | 26 ▲ +1 (up) since last check | 35 ● no change since last check |
| Trust Flow (Majestic) | 21 | 0 |
| Citation Flow (Majestic) | 21 | 16 |
| Referring domains (Majestic) | 134 | 2 |