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Hookest vs Zup

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Hookest compared with Zup
DetailHookest logo Hookest Zup
What it doesViral hooks library for TikTok, Instagram Reels and YouTube Shorts Turn your photos into captions in your voice for social media
StageStartup Startup
FoundedNot given 2026
Based inUS Not given
Pricing modelFreemium Free
PricingFree plan includes hook library, weekly hook radar, viral hook scoring and downloads. Pro plan: $9/month with competitor listening and MCP server. Public API plans: Builder $29/month (1,000 credits), Growth $99/month (5,000 credits), Scale $299/month (25,000 credits). Additional credits available at Free to download and use. Optional one-time tips support development.
Key features
  • Free hook video library with 1000+ viral hooks
  • Platform-specific tracking for TikTok, Instagram Reels and YouTube Shorts
  • Weekly trending hooks list
  • Hooks organized by category including health, food, cars, fashion, beauty, electronics, technology, business, sports, travel, education, music and finance
  • Viral hook scoring system
  • Virality prediction API
  • Hook library API access
  • Webhooks for API predictions
  • Competitor listening tool
  • Free hook generator tools for TikTok, Instagram and YouTube
  • AI-generated captions in six tones
  • Photo editing with cropping and filters
  • Platform-specific post previews
  • Support for 5 social platforms
  • Post scheduling for X and LinkedIn
  • Editable captions before sharing
  • User permission required to publish
  • Schedule posts 10 minutes to 30 days ahead
What makes it different
  • Free forever hook library with daily updates of trending formats
  • Separate platform analytics showing what works on each social media platform
  • AI-powered virality scoring for video hooks
  • Downloadable MP4 transitional hook clips ready to use in videos
  • Write in your own voice with adjustable tones and editable AI captions
  • Preview posts on each platform before sharing
  • Complete photo editing within the app while keeping original safe
  • One moment shared across five platforms with tailored previews
  • Completely free with no subscriptions or paywalls
Free planNot given Not given
Open sourceNot given Not given
PlatformsNot given Not given
Public APINot given Not given
Community votes00
DR (Domain Rating by Ahrefs)32 +1 (up) since last checkNot checked yet no change since last check
Trust Flow (Majestic)204
Citation Flow (Majestic)3111
Referring domains (Majestic)781

6 details filled in for both companies.

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