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Hookest vs Social Undertone

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Hookest compared with Social Undertone
DetailHookest logo HookestSocial Undertone logo Social Undertone
What it doesViral hooks library for TikTok, Instagram Reels and YouTube Shorts Creator audience reports from real comments
StageStartup Not given
FoundedNot given Not given
Based inUS US
Pricing modelFreemium Freemium
PricingFree plan includes hook library, weekly hook radar, viral hook scoring and downloads. Pro plan: $9/month with competitor listening and MCP server. Public API plans: Builder $29/month (1,000 credits), Growth $99/month (5,000 credits), Scale $299/month (25,000 credits). Additional credits available at Free: 3 reports with scores, summary and about 300 comments from the last 30 days. Full report: $29 one time for up to 3,000 comments from the last 90 days. Shortlist pack: $99 for 5 full reports. Enterprise: custom pricing.
Key features
  • Free hook video library with 1000+ viral hooks
  • Platform-specific tracking for TikTok, Instagram Reels and YouTube Shorts
  • Weekly trending hooks list
  • Hooks organized by category including health, food, cars, fashion, beauty, electronics, technology, business, sports, travel, education, music and finance
  • Viral hook scoring system
  • Virality prediction API
  • Hook library API access
  • Webhooks for API predictions
  • Competitor listening tool
  • Free hook generator tools for TikTok, Instagram and YouTube
  • Comment analysis from Instagram and TikTok
  • AI-powered sentiment classification
  • Audience sentiment scoring
  • Topic mapping and categorization
  • Post-by-post performance analysis
  • Audience health scoring
  • Brand safety flagging
  • Shareable reports and PDF export
  • Audience demographic and interest insights
  • No creator login required
What makes it different
  • Free forever hook library with daily updates of trending formats
  • Separate platform analytics showing what works on each social media platform
  • AI-powered virality scoring for video hooks
  • Downloadable MP4 transitional hook clips ready to use in videos
  • Analyzes up to 3,000 comments from 90 days in full reports
  • No subscription required, pay per report
  • Combines Instagram and TikTok data in single report
  • Reports include every comment with full context and traceability
  • Free access to reports without credit card
Free planNot given Not given
Open sourceNot given Not given
PlatformsNot given Not given
Public APINot given Not given
Community votes00
DR (Domain Rating by Ahrefs)32 +1 (up) since last checkNot checked yet no change since last check
Trust Flow (Majestic)200
Citation Flow (Majestic)3113
Referring domains (Majestic)788

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