Hookest vs SelfSM

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Hookest compared with SelfSM
Detail	Hookest	SelfSM
What it does	Viral hooks library for TikTok, Instagram Reels and YouTube Shorts	AI brand manager that drafts social media posts in your voice from confirmed facts, with human approval for every post
Stage	Startup	Not given
Founded	Not given	Not given
Based in	US	Not given
Pricing model	Freemium	Paid
Pricing	Free plan includes hook library, weekly hook radar, viral hook scoring and downloads. Pro plan: $9/month with competitor listening and MCP server. Public API plans: Builder $29/month (1,000 credits), Growth $99/month (5,000 credits), Scale $299/month (25,000 credits). Additional credits available at	Solo: $19/month for 1 brand and 150 posts/month. Pro: $49/month for 3 brands and 375 posts/month. Agency: $129/month for 8 brands and 975 posts/month. All plans include voice profile, brand memory, and human approval requirement.
Key features	Free hook video library with 1000+ viral hooks Platform-specific tracking for TikTok, Instagram Reels and YouTube Shorts Weekly trending hooks list Hooks organized by category including health, food, cars, fashion, beauty, electronics, technology, business, sports, travel, education, music and finance Viral hook scoring system Virality prediction API Hook library API access Webhooks for API predictions Competitor listening tool Free hook generator tools for TikTok, Instagram and YouTube	Voice profile learning from your existing posts Weekly content planning and drafting Fact-checking against stored brand facts Publishing to LinkedIn, X, and Telegram Reply queue management Multi-language drafting Client approval links with permission roles Audit trail of approvals and decisions AI tell detection and removal Brand memory isolated per workspace
What makes it different	Free forever hook library with daily updates of trending formats Separate platform analytics showing what works on each social media platform AI-powered virality scoring for video hooks Downloadable MP4 transitional hook clips ready to use in videos	Never invents facts—asks for evidence instead of filling gaps Learns your voice from real posts you've written, not generic patterns Human approval required for every post and reply—nothing publishes automatically Weekly content proposal arrives ready for decision, not blank page Data never used for model training; DPA available
Free plan	Not given	Not given
Open source	Not given	Not given
Platforms	Not given	Not given
Public API	Not given	Not given
Community votes	0	0
DR (Domain Rating by Ahrefs)	32 +1 (up) since last check	Not checked yet no change since last check
Trust Flow (Majestic)	20	0
Citation Flow (Majestic)	31	18
Referring domains (Majestic)	78	11

5 details filled in for both companies.

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