| What it does | GIF tools that run in your browser with no upload, sign-up, watermark or file size limits
| Mac screen recorder and video editor that cuts mistakes automatically and exports watermark-free MP4s
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| Stage | Established
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| Founded | 2007
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| Based in | Not given
| GB
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| Pricing model | Free
| Freemium
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| Pricing | Not given
| Free plan costs £0 and includes all recording and editing features up to 1440p export with no watermark. Pro plan available yearly or lifetime (prices shown in app); adds 4K, templates, logo intros, brand kits, fonts, style packs, short clips, written guides, captions in other languages, and script
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| Key features | - Convert video to GIF with trim, width and frame rate controls
- Compress GIFs to meet platform size limits
- Resize GIFs by exact pixels or percentage
- Convert GIF to MP4
- Crop GIFs to remove empty space or reframe
- Add text to GIFs with caption options
- Convert MP4 to GIF directly from phone or screen recording
- Platform-specific presets for Discord, Slack, Twitch and WhatsApp
- Generate shareable links for converted files
- Local processing with no server uploads
| - Record screen, camera, iPhone or iPad, voice or reaction video
- Automatic tidy removes ums, false starts, repeats and long pauses
- Edit by deleting words in transcript to cut the video
- Add captions and text overlays
- Apply layouts, backgrounds and Looks
- Export in four video formats: 16:9, 9:16, 1:1, 4:5
- Zoom in on details and show cursor, clicks and key presses
- Enhance voice, remove background noise and add free music
- Teleprompter that scrolls with your voice
- Find and cover emails, passwords and private details
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| What makes it different | - All processing happens in your browser—files never upload to a server unless you request a shareable link
- No file size limits or frame caps, only constrained by your computer's memory
- Presets automatically configure output for specific platforms and their technical limits
- Rebuilt in 2026 for modern browsers using FFmpeg WebAssembly technology
| - Edit by deleting words instead of re-recording—changes instantly appear in video
- Automatic tidy cuts filler words and long pauses immediately after recording ends
- Export any video shape—16:9, 9:16, 1:1, 4:5—from a single recording
- All projects and videos stay on your Mac; no uploads to cloud servers
- Free plan exports MP4 videos with no watermark up to 1440p
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 32 ▲ +6 (up) since last check | Not checked yet ● no change since last check |
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| Trust Flow (Majestic) | 12 | 0 |
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| Citation Flow (Majestic) | 35 | 0 |
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| Referring domains (Majestic) | 146 | 0 |
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GIFUP
Make It a Video