Format Factory vs Make It a Video

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Format Factory compared with Make It a Video
Detail	Format Factory	Make It a Video
What it does	Browser-based online video and audio converter with batch processing	Mac screen recorder and video editor that cuts mistakes automatically and exports watermark-free MP4s
Stage	Not given	Not given
Founded	Not given	Not given
Based in	Not given	GB
Pricing model	Freemium	Freemium
Pricing	Free: 10 credits per day, 250 MB max file size, 1 conversion at a time. Starter: $9/mo billed annually, 500 credits per month, 750 MB max file size, 5 conversions at a time. Plus: $12/mo billed annually (37% off), 1,500 credits per month, 4 GB max file size, 15 conversions at a time. Pro: $39/mo bil	Free plan costs £0 and includes all recording and editing features up to 1440p export with no watermark. Pro plan available yearly or lifetime (prices shown in app); adds 4K, templates, logo intros, brand kits, fonts, style packs, short clips, written guides, captions in other languages, and script
Key features	Batch conversion with up to 50 compatible files per batch Support for MP4, MOV, MKV, WEBM, AVI, WMV, FLV, OGV, and 3GP video formats Audio format support including MP3, WAV, AAC, AIFF, ALAC, AMR, M4A, OGG, FLAC, WMA, OPUS, and AC3 Customizable output quality and bitrate settings Video editing options including trim, crop, resize, and frame rate adjustment Audio extraction from video files File and compression size controls Individual file overrides within batch settings Per-file progress tracking during conversion Download files immediately upon completion	Record screen, camera, iPhone or iPad, voice or reaction video Automatic tidy removes ums, false starts, repeats and long pauses Edit by deleting words in transcript to cut the video Add captions and text overlays Apply layouts, backgrounds and Looks Export in four video formats: 16:9, 9:16, 1:1, 4:5 Zoom in on details and show cursor, clicks and key presses Enhance voice, remove background noise and add free music Teleprompter that scrolls with your voice Find and cover emails, passwords and private details
What makes it different	No installation required - works in any modern web browser Batch-ready workflow with shared settings for multiple files No account required to start converting Temporary file handling with no AI training or data selling Cloud-based processing accessible on Windows, macOS, Linux, Chromebooks, phones, and tablets	Edit by deleting words instead of re-recording—changes instantly appear in video Automatic tidy cuts filler words and long pauses immediately after recording ends Export any video shape—16:9, 9:16, 1:1, 4:5—from a single recording All projects and videos stay on your Mac; no uploads to cloud servers Free plan exports MP4 videos with no watermark up to 1440p
Community votes	0	0
DR (Domain Rating by Ahrefs)	29 +10 (up) since last check	Not checked yet no change since last check
Trust Flow (Majestic)	18	0
Citation Flow (Majestic)	22	0
Referring domains (Majestic)	65	0

5 details filled in for both companies.

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