Football fan sentiment analysis tool for understanding what fans really think
AI brand manager that drafts social media posts in your voice from confirmed facts, with human approval for every post
Stage
Not given
Not given
Founded
Not given
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Based in
GB
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Pricing model
Freemium
Paid
Pricing
Free plan available; paid plans: Scout £5/month, ITK £15/month, Hear We Go £49.99/month, The Special One £149.99/month. The Boardroom custom pricing. Custom reports from £149.
Solo: $19/month for 1 brand and 150 posts/month. Pro: $49/month for 3 brands and 375 posts/month. Agency: $129/month for 8 brands and 975 posts/month. All plans include voice profile, brand memory, and human approval requirement.
Key features
Real-time alerts from social media conversations
Monitor up to 25 custom keywords
Identifies 28 distinct emotion types
Fanbase filtering and club identification
Analyzed reports with talking points and narratives
Covers all 37 Premier League topics and players
Instant match reactions in 15-30 minutes
Evidence-grade records with timestamps and sources
Custom report voice for different audiences
Weekly free newsletter with fan insights
Voice profile learning from your existing posts
Weekly content planning and drafting
Fact-checking against stored brand facts
Publishing to LinkedIn, X, and Telegram
Reply queue management
Multi-language drafting
Client approval links with permission roles
Audit trail of approvals and decisions
AI tell detection and removal
Brand memory isolated per workspace
What makes it different
Listens to all fans, not just the loudest voices
Data-driven insights from millions of real conversations
Proactive trend alerts before stories spread widely
Full context with 28 emotion types and topic categorization
Eliminates spam, bots and identifies fan allegiances
Never invents facts—asks for evidence instead of filling gaps
Learns your voice from real posts you've written, not generic patterns
Human approval required for every post and reply—nothing publishes automatically
Weekly content proposal arrives ready for decision, not blank page
Fan Narrative
SelfSM