Football fan sentiment analysis tool for understanding what fans really think
Influencer marketing without the guesswork
Stage
Not given
Established
Founded
Not given
2019
Based in
GB
IT
Pricing model
Freemium
Freemium
Pricing
Free plan available; paid plans: Scout £5/month, ITK £15/month, Hear We Go £49.99/month, The Special One £149.99/month. The Boardroom custom pricing. Custom reports from £149.
Free workspace forever: 10 quick analyses per month, 2 full analyses per month, 1 quote per month. Pro: €99 per month + VAT or €990 per year + VAT (12 months for the price of 10). Campaigns: priced per campaign based on quote, includes creator service, 14-day advertising license, 12-month organic li
Key features
Real-time alerts from social media conversations
Monitor up to 25 custom keywords
Identifies 28 distinct emotion types
Fanbase filtering and club identification
Analyzed reports with talking points and narratives
Covers all 37 Premier League topics and players
Instant match reactions in 15-30 minutes
Evidence-grade records with timestamps and sources
Custom report voice for different audiences
Weekly free newsletter with fan insights
Creator analysis with audience and content performance data
Content approval and rework management
Insight reports with KPI tracking and sentiment analysis
White-label quotes and reports for agencies
150+ B2C and B2B niche categories
Multi-country campaigns across Italy, Europe, and USA
Promo, UGC, and combined campaign formats
What makes it different
Listens to all fans, not just the loudest voices
Data-driven insights from millions of real conversations
Proactive trend alerts before stories spread widely
Full context with 28 emotion types and topic categorization
Eliminates spam, bots and identifies fan allegiances
Real market benchmarks and pricing calculated on actual campaign fees, not estimates
Price guaranteed upfront with no changes during campaign execution
Comprehensive commercial fit analysis beyond KPIs alone
Complete campaign management including contracts, payments, and licensing handled by platform
Free workspace with no expiry and no credit card required
Fan Narrative
Roundabout