Football fan sentiment analysis tool for understanding what fans really think
Instagram and Facebook DM automation for creators
Stage
Not given
Not given
Founded
Not given
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Based in
GB
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Pricing model
Freemium
Freemium
Pricing
Free plan available; paid plans: Scout £5/month, ITK £15/month, Hear We Go £49.99/month, The Special One £149.99/month. The Boardroom custom pricing. Custom reports from £149.
Free: $0/month for 250 contacts/month, 1 account, 3 live automations, every feature. Pro: $9/month for unlimited contacts, 3 accounts, unlimited automations, up to 10 team seats. Business: $29/month for unlimited contacts, 10 accounts, unlimited automations, up to 10 team seats.
Key features
Real-time alerts from social media conversations
Monitor up to 25 custom keywords
Identifies 28 distinct emotion types
Fanbase filtering and club identification
Analyzed reports with talking points and narratives
Covers all 37 Premier League topics and players
Instant match reactions in 15-30 minutes
Evidence-grade records with timestamps and sources
Custom report voice for different audiences
Weekly free newsletter with fan insights
Comment-to-DM: automatically reply to Instagram and Facebook comments with a message and link
Email and phone capture: collect contact information in DMs
Story reply automation: auto-reply to story replies and reactions
DM keyword auto-reply: respond to keywords in direct messages automatically
Product carousel: send multiple products with buy buttons in a swipeable carousel
Click tracking: see which links are clicked and by how many unique people
Follow-ups: send automatic reminder messages to people who didn't open your link
Link in bio page: a free customizable page with all your links
Multi-account support: connect multiple Instagram and Facebook accounts
What makes it different
Listens to all fans, not just the loudest voices
Data-driven insights from millions of real conversations
Proactive trend alerts before stories spread widely
Full context with 28 emotion types and topic categorization
Eliminates spam, bots and identifies fan allegiances
Runs on Meta's official API, so it's safe and approved for business tools
Free plan with every feature, no credit card required
Only messages people who contacted you first, within Meta's 24-hour window
No password required; connects through Meta's login screen
Pricing doesn't scale with engagement; pay for accounts, not followers