Football fan sentiment analysis tool for understanding what fans really think
Auto-send a DM to everyone who comments on your Instagram posts and reels
Stage
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Founded
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Based in
GB
IN
Pricing model
Freemium
Freemium
Pricing
Free plan available; paid plans: Scout £5/month, ITK £15/month, Hear We Go £49.99/month, The Special One £149.99/month. The Boardroom custom pricing. Custom reports from £149.
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Key features
Real-time alerts from social media conversations
Monitor up to 25 custom keywords
Identifies 28 distinct emotion types
Fanbase filtering and club identification
Analyzed reports with talking points and narratives
Covers all 37 Premier League topics and players
Instant match reactions in 15-30 minutes
Evidence-grade records with timestamps and sources
Custom report voice for different audiences
Weekly free newsletter with fan insights
Keyword triggers - send DM on every comment or only when comment contains a chosen keyword
DM plus public reply - send private DM and public comment reply simultaneously
One DM per person - duplicate protection prevents duplicate messages to same user per campaign
Leads export - track and export all commenters as CSV
Automatic opt-outs - users replying 'stop' are never messaged again
Campaign controls - enable, pause, or delete automations per account
Official Instagram API - uses Meta-verified official API connection
Rate limit protection - campaigns pause automatically if Meta rate-limits account
No password sharing - connects through API permissions without requesting password
Data control - disconnect any account anytime and automatic data deletion
What makes it different
Listens to all fans, not just the loudest voices
Data-driven insights from millions of real conversations
Proactive trend alerts before stories spread widely
Full context with 28 emotion types and topic categorization
Eliminates spam, bots and identifies fan allegiances
Verified by Meta as official Tech Provider with no password sharing required
Responds to comments within seconds automatically
Send public and private replies simultaneously to maximize engagement
Fan Narrative
FasterDM