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EZLink vs Rupa

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

EZLink compared with Rupa
DetailEZLink logo EZLinkRupa logo Rupa
What it doesOne link for everything you make Free link-in-bio store and unlimited Instagram auto-DMs for creators
StageStartup Not given
Founded2026 Not given
Based inSA US
Pricing modelFreemium Free
PricingFree: $0 forever with up to 8 links, one-tap WhatsApp ordering, social icons, QR code, analytics (views, clicks, referrers), and 3 themes. Pro: $5/month or $40/year with unlimited links, order basket, menu import, link scheduling, all themes, custom colours and fonts, no EZLink badge, custom SEO, an Not given
Key features
  • Up to 8 links on free plan, unlimited on Pro
  • Product cards with one-tap WhatsApp ordering
  • Order basket with totals and table numbers on Pro
  • Menu import on Pro
  • Social icons and QR code
  • Analytics on every plan: views, clicks, referrers
  • Advanced analytics on Pro: daily chart, countries, cities, devices, QR scans
  • Link scheduling and highlight on Pro
  • 9 themes plus custom colours and fonts on Pro
  • Arabic-first with full right-to-left layout
  • Link-in-bio store with customizable themes
  • Instagram comment-to-DM automation with keyword triggers
  • Digital product sales (downloads, courses, 1:1 calls, events)
  • Story reply and DM keyword automation
  • 1:1 call booking synced with Google Calendar
  • Email marketing with no send caps
  • Auto-reply to comments for engagement boost
  • Verified Meta Tech Provider with official Instagram API access
What makes it different
  • Pages load instantly inside Instagram and TikTok in-app browsers
  • Analytics included on free plan
  • Arabic-first design with native right-to-left pages
  • Import existing Linktree pages in about a minute
  • Unlimited Instagram auto-DMs and contacts with no caps
  • All features included free with no credit card required
  • Verified Meta Tech Provider ensuring account safety
  • Combine link-in-bio store with unlimited DM automation in one platform
Community votes00
DR (Domain Rating by Ahrefs)2 no change since last check30 no change since last check
Trust Flow (Majestic)177
Citation Flow (Majestic)2128
Referring domains (Majestic)27206

5 details filled in for both companies.

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