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Develop Log vs It Was Never You

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Develop Log compared with It Was Never You
DetailDevelop Log logo Develop LogIt Was Never You logo It Was Never You
What it doesColor grade Log video on iPhone and iPad with official LUTs, film looks, DaVinci-style controls, and an AI colorist Re-write their photo timeline by replacing people in your photos
StageNot given Startup
FoundedNot given 2026
Based inNot given Not given
Pricing modelFreemium Not given
PricingFree plan includes official restore LUTs, exposure, white balance, contrast, wheels and curves, official film looks, and HEVC 10-bit SDR/HDR export. Pro is $9.99/month and adds secondary grading, texture tools, LUT import, and AI Grade with weekly allowance. Max is $99.99/month with 20 times Pro's w 10 free credits to start. Paid plans: Starter (10 credits, $2.99), Timeline (50 credits, $9.99), Clean Slate (150 credits, $24.99). One credit per photo, two for HD.
Key features
  • Official restore LUTs for Apple Log and DJI formats
  • Multi-layer grading: primary, secondary, and texture adjustments
  • AI Grade colorist powered by Anthropic's Claude
  • White balance in Kelvin with eyedropper and auto white balance
  • Real-time 4K preview at 16-bit color on GPU
  • HDR from SDR grade with HLG format
  • Portrait masks for automatic subject and background separation
  • Import custom LUTs and save grades as reusable looks
  • Live Photos creation from video frames
  • Support for 10 video formats including Apple Log, D-Log M, and HLG
  • Automatic face detection and replacement without manual editing or cloning tools
  • On-device photo screening before upload
  • Automatic deletion of photos from servers within 72 hours
  • No account required, anonymous device ID only
  • Face feature prints never leave your device
  • Automatic refund of credits for failed photo processing
  • No facial recognition or external database matching
  • Batch photo processing with cloud-based handling
  • HD photo processing option at two credits per photo
What makes it different
  • Camera makers' official LUTs for accurate Log restoration
  • AI colorist that measures scopes and grades like a professional
  • DaVinci-style multi-layer grading workflow on mobile
  • Full frame always visible with picture-first interface
  • Free tier includes core grading and official film looks
  • No account, no identity, completely anonymous—you get only an anonymous device ID
  • Face data never leaves your device—feature prints stored only locally, never on servers or shared
  • Photos automatically deleted within 72 hours, never used for training or reuse
Community votes00
DR (Domain Rating by Ahrefs)1 +1 (up) since last check1 no change since last check
Trust Flow (Majestic)00
Citation Flow (Majestic)011
Referring domains (Majestic)012

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