Free tree testing tool for testing information architecture
Stage
Not given
Established
Founded
Not given
2021
Based in
IT
Not given
Pricing model
Freemium
Free
Pricing
Free plan available with limitations. Pro plan removes ads and includes advanced features; credits available for purchase.
Free for unlimited tree testing and card sorting studies, unlimited participants and responses, and full analysis. Participant recruitment through UXbeam's panel starts at $1 per participant-minute.
Key features
Palette Generator - create palettes by hitting spacebar
Explore 10M+ color palettes
Extract colors from images
Contrast Checker for accessibility
Palette Visualizer for real design preview
Color Picker with color information
AI-powered Color Bot
Save unlimited palettes and projects
Export in multiple formats
Plugins for Figma, Adobe and Chrome
Unlimited tree-testing studies and participants
Leading-task detection to catch biased wording
Path replay visualization of participant navigation
Task outcome breakdown into direct, indirect, and elsewhere
Full-scenario completion tracking across multiple tasks
Mobile-compatible participant experience
Integrated card sorting with tree testing workflow
Multiple valid destinations per task
Iterative testing with versioned results
Complete CSV export of participant-level results
What makes it different
Ultra-fast palette generation with spacebar
Over 10 million user-created palettes to explore
AI-powered color suggestions with Color Bot
Real design preview with Palette Visualizer
Trusted by 8+ million creative minds
No credit card required and truly unlimited at no cost
Built-in methodological safeguards prevent common research mistakes
One-screen setup lets researchers create tests in minutes
Mental Model Detection identifies competing ways different user groups organize content
AI-assisted participant recruitment with audience targeting
Coolors