Monetization infrastructure for the creator economy
On-body sponsorship platform for HYROX athletes where brands bid on logo spots worn as temporary tattoos during races
Stage
Not given
Not given
Founded
2022
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Based in
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CA
Pricing model
Free
Not given
Pricing
Not given
Free for athletes to create avatar and list auction. Commission taken only when spots sell. Spots start at $50 for standard placements and $250 for premium glutes spot, with price doubling on each takeover. Charity auctions pay half the usual commission.
Key features
Secure content sharing
Subscriptions and memberships
Digital content sales in posts and messages
Fan engagement features
Content discovery
3D avatar creation from phone photos
Real-time bidding auction for 15 sponsor spots
Dynamic pricing with doubling bids
Temporary tattoo printing and delivery
Athlete profile with race history and times
Risk-free card holds for sponsors
HYROX race calendar with 89 races in 85 cities
Charity auction support with half commission
Team and relay auction options with 30-60 spots
City guides and training resources for races
What makes it different
All-in-one suite to maximize creator earnings
Advanced tools built for modern creators
Fan engagement features that actually work
Direct athlete-to-brand marketplace eliminating agents for sponsorship deals
3D avatar shows sponsors exactly where their logo appears on athlete's body
Risk-free for sponsors with automatic card holds released if outbid
Open to amateur and all-level racers, not just elite athletes
Cenntre
RoxSkin