Opah
Music data and marketing intelligence for independent artists
Opah tracks Spotify stats, listener cities, social media activity and every Meta ad for any artist you add, reading multiple artists as one market to reveal the
About this launch
Opah is a music data and marketing intelligence platform for independent artists and managers. It tracks Spotify popularity scores, monthly listeners, top cities and catalogue data updated daily. The platform also monitors Instagram, TikTok and YouTube activity, and maintains a complete archive of every Meta ad each artist has run since 2020, including creative, copy, call to action and duration. Users can group artists into a Niche Playbook to read them as one market and identify the next strategic move. Smart Links allow artists to create release pages with per-link click tracking and fan email capture.
What it does
- Spotify popularity score (0-100) updated daily
- Meta ad archive back to 2020
- Instagram, TikTok, YouTube social tracking
- Niche Playbook to read up to 6 artists as one market
- Audience demographics by city
- Smart Links for releases with email capture
- Artist comparison on one axis
- Song analytics for top 10 tracks
Pricing
Pricing model: Freemium
Opah Core: $0.99/month for first 3 months, then $19/month (3 artists, 1 Niche Playbook); Opah Pro: $4.99/month for first 3 months, then $39/month (10 artists, 3 Niche Playbooks); Opah Suite: $9.99/month for first 3 months, then $89/month (30 artists, 3 Niche Playbooks). Annual billing available at $
Shopper questions
What is Opah?
Opah is a music data and marketing intelligence platform for independent artists and managers. It tracks Spotify stats including popularity score, monthly listeners, followers and top cities for every artist you add, plus Instagram, TikTok, YouTube activity and every Meta ad the artist has run with creative, caption and call to action. The Niche Playbook reads multiple artists as one market to reveal the next strategic move, and Smart Links let you build release pages yourself.
How often does Opah refresh data?
Opah refreshes Spotify data every day (median 24 hours between reads) and Meta ads, Instagram, TikTok and YouTube every three days (median 72 hours between reads). Spotify figures move daily while other sources move more slowly, so they run on different schedules.
Will an artist know I'm tracking them in Opah?
No. Opah never follows, likes, comments or messages the artist and needs nothing from their side. Nothing happens on the artist's account and they cannot see that you are tracking them.
What is the Meta ad archive in Opah?
The Meta ad archive in Opah is the record of every ad an artist has run on Facebook and Instagram. Each ad keeps its creative, caption, call to action and destination, plus the day it started and the day it stopped. Opah keeps one for every artist you track, back to 2020 for artists who were advertising then, and sets it beside their streaming numbers. The ads an artist kept paying for, and the ones they switched off within days, show you what worked for them. For what the artists in a niche run, and what a first campaign looks like, see Meta ads for musicians and the first-campaign guide.
How often does Opah refresh?
Opah refreshes Spotify every day and Meta ads, Instagram, TikTok and YouTube every three days. These are intervals observed in production: the median gap between two successful reads is 24 hours for Spotify and 72 hours for the other sources. Spotify's figures move every day and the others move more slowly, so they run on different clocks.
Opah has a free listing. The owner can unlock the full profile with a paid launch for $5:
- Founder story (locked)
- Milestones (locked)
- Demo video (locked)
- Dofollow website link (locked)
