How do launch weeks work on Launch It Online?
Your launch goes live in a week of your choosing, or the free queue places it roughly 1-2 weeks ahead.
Updated
How weeks are arranged
We organise all launches by week. Each week runs Monday to Sunday in UTC. You'll find this week's live launches at /launches, and anything booked for later weeks at /launches/upcoming.
When your shop opens
Choosing your week depends on how you're launching:
- Paid launch: you pick the week when you pay. You can book up to 12 weeks ahead at no extra cost, or go live straight away.
- Free listing: we place you in the free queue, roughly 1-2 weeks out. Your listing publishes once we've spotted our badge on your website. A free listing waits for two things, the badge and a complete founder profile.
Moving to a different week
If your launch is still ahead, you can move it. Sign in, go to /account/listings and select 'Move the launch week' next to your listing.
- Paid launches: you can move to any week you could have picked originally, up to 5 times.
- Free listings: you can move to a later week only, up to 2 times.
- Once your launch goes live, it's set—you can't move it. A relaunch lets you appear in a later week again.
- If you've paid for a Featured placement, it shifts with your launch week, keeping the same number of days from the new start date.
We'll email you each time you move.
Questions people ask
- Can I change the week after my launch goes live?
- No. Once live, a launch can't be moved. You can use a relaunch to appear in a later week.
- How many times can I reschedule my paid launch?
- Up to 5 times, to any week up to 12 weeks ahead.
- What happens to my listing after its week ends?
- It stays live and keeps earning votes on the all-time leaderboard under Leaderboards.