Content strategy and workflows built on your brand
Rewrite or reply to your messages before you send them, choosing from safer, funnier, or custom tones
Stage
Not given
Startup
Founded
Not given
Not given
Based in
RO
Not given
Pricing model
Freemium
Freemium
Pricing
15-day free trial with limited credits for testing. Free plan available with 5 keyword imports and corresponding briefs. Paid plans available with monthly AI credits (example: 60 AI credits per month mentioned). Fair-use refund policy: full refund within 15 days if fewer than 10 briefs generated. Li
Free: $0 forever for on-device rewrites with unlimited rewrites, no account required. Pro: $3.99/month or $39.99/year; new subscribers get a 14-day free trial and can cancel anytime.
Key features
Brand Intelligence analysis learns your products, positioning and competitive landscape from your website
Automated keyword research with funnel stage mapping (TOFU/MOFU/BOFU)
AI-generated strategic content briefs with competitive positioning
Competitive SERP analysis and gap identification
AI-generated first drafts ready for team refinement
Content workflow management with assignment tracking and collaboration
Editable Brand Intelligence profile with positioning customization
Integrated AI agents for research, strategy, briefs and drafts
Monthly AI credits system shared across projects
Brand-consistent content generation across all outputs
Safer tone that clarifies and reduces hostility
Funnier tone that changes register
Custom tone by typing your own instructions
Cloud rewrites for Pro subscribers
How I Sound feature to apply your voice to rewrites
Support for longer drafts on Pro
Works in iPhone keyboard and as an app
What makes it different
Strategy-first platform combining research, planning and execution in one workspace
Automatic keyword mapping to buyer journey stages (TOFU/MOFU/BOFU)
Competitive positioning analysis integrated into every brief
No prompt engineering required - business context embedded from day one
Never sends messages automatically—you always copy and send manually
Drafts never used to train models; privacy-first design
Free on-device rewrites with no daily limits or quotas
Works directly in iPhone keyboard for seamless workflow