Content strategy and workflows built on your brand
Turn Substack articles into viral social posts
Stage
Not given
Startup
Founded
Not given
2025
Based in
RO
Not given
Pricing model
Freemium
Freemium
Pricing
15-day free trial with limited credits for testing. Free plan available with 5 keyword imports and corresponding briefs. Paid plans available with monthly AI credits (example: 60 AI credits per month mentioned). Fair-use refund policy: full refund within 15 days if fewer than 10 briefs generated. Li
Free: 10 credits (one-time). Monthly: $7/mo for 70 credits. Yearly: $65/yr for 600 credits.
Key features
Brand Intelligence analysis learns your products, positioning and competitive landscape from your website
Automated keyword research with funnel stage mapping (TOFU/MOFU/BOFU)
AI-generated strategic content briefs with competitive positioning
Competitive SERP analysis and gap identification
AI-generated first drafts ready for team refinement
Content workflow management with assignment tracking and collaboration
Editable Brand Intelligence profile with positioning customization
Integrated AI agents for research, strategy, briefs and drafts
Monthly AI credits system shared across projects
Brand-consistent content generation across all outputs
TYPE-FORMULA pipeline that extracts insight types (diagnostic, wisdom, contrarian, data-backed, framework, story) and applies viral structures
Knowledge Bank to store, browse, and reuse extracted insights
10+ viral formula structures including parallel repetition, conditional framework, and bridge analogy
Chrome extension for scheduling posts directly to Substack
Rich-text editor with HTML and plain text export
MCP integration for Claude and Cursor
Automatic article URL processing from published or draft posts
Priority processing for paid plan users
What makes it different
Strategy-first platform combining research, planning and execution in one workspace
Automatic keyword mapping to buyer journey stages (TOFU/MOFU/BOFU)
Competitive positioning analysis integrated into every brief
No prompt engineering required - business context embedded from day one
Designed specifically for Substack writers with formulas trained on viral patterns
Two-stage TYPE-FORMULA process instead of generic AI summarization
Knowledge Bank compounds over time as more articles are processed
From URL to scheduled post in minutes with no copy-paste needed