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WhatToWatch vs Shadowly

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

WhatToWatch compared with Shadowly
DetailWhatToWatch logo WhatToWatchShadowly logo Shadowly
What it doesYour personal watchlist, powered by AI View public Instagram profiles, stories, posts, reels and highlights without logging in
StageNot given Not given
FoundedNot given Not given
Based inNot given Not given
Pricing modelFreemium Freemium
PricingFree plan includes unlimited tracking, browser extension, Schedule and AI Smart Pick. Plus plan is $1.99/mo with more AI tokens. Premium plan is $5/mo for more AI tokens, daily digest and priority support. Free plan includes 1 free try per day per tool, 1 Instagram Creator Report, 1 Instagram Engagement Calculator, 1 Instagram Profile Analysis, 1 TikTok Profile Analysis, and access to various profile sections. Weekly plan: $1.20 per week for 10 credits. Monthly plan: $5.00 per month for 100 credits. E
Key features
  • Unlimited tracking
  • Browser extension
  • AI Smart Pick recommendations
  • Schedule feature
  • Sync across multiple platforms
  • Daily digest
  • Priority support
  • Profile viewer showing profile photo, name, verification, post, follower and following counts, plus latest posts
  • Anonymous stories viewing with progress bars and no account owner notification
  • Highlights viewer for opening any highlight from the profile
  • Reels download as MP4 files
  • Follower and following lists with profile jumping capability
  • Instagram engagement rate calculation from followers, likes and comments
  • Instagram Creator Report with quality score, profile audit and estimated sponsorship rates
  • TikTok profile analysis showing views, engagement and top videos
What makes it different
  • Powered by AI for smart recommendations
  • Syncs across Netflix, Prime, Plex and more
  • Free plan with unlimited tracking
  • No login or password required, never asks for Instagram credentials
  • Anonymous story viewing so account owners cannot see you watched
  • Independent tool not affiliated with Instagram or Meta
  • Works on mobile and requires no app installation
  • Results appear in seconds without complex setup
Free planNot given Not given
Open sourceNot given Not given
PlatformsNot given Not given
Public APINot given Not given
Community votes00
DR (Domain Rating by Ahrefs)3 no change since last check5 +1 (up) since last check
Trust Flow (Majestic)60
Citation Flow (Majestic)250
Referring domains (Majestic)480

5 details filled in for both companies.

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