Free: $0 forever with 5 published posts per month and 1 Instagram automation. Pro: $4.99 for first month, then $19/month (or $190/year). Max: Custom pricing with dedicated managers and custom landing pages.
Monthly: $29 per employee per month with 100 Lily credits. Annual: $25 per employee per month with 100 Lily credits. Overage credits billed at $0.05 per credit. 14-day free trial available.
Key features
Instagram Auto DM for automating comment and message replies
Content Studio with AI for creating branded campaign images and carousels
Content Calendar for scheduling and planning posts
Brand Kit that learns your visual style and voice
Cross-platform publishing to Instagram, LinkedIn, X, Threads, TikTok and more
Link in Bio with forms and enquiry collection
Community building with events and member messaging
Performance insights and audience analytics
AI assistant for content ideation and copywriting
Unlimited contacts for Instagram Auto DM on Pro
AI content marketer that understands company and audience
Voice-to-post conversion
Team collaboration via comments
LinkedIn contests
Individual and team analytics
Kanban board for content organization
Post scheduling
Post preview
Permissions management
What makes it different
Combines Instagram automation, content creation and publishing in one tool
Built by a creator and a product builder for creator-first workflows
Free plan includes one full Instagram automation with no credit card required
Pro includes unlimited automations and publishing with no per-contact fees
Integrates with multiple platforms and AI assistants for expanded reach
Voice memos converted to polished posts in user's own voice without AI-speak
AI learns from company website and context documents
Team members don't need to be confident writers
Instant feedback from AI without waiting on marketing