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Upnext vs Shadowly

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Upnext compared with Shadowly
DetailUpnext logo UpnextShadowly logo Shadowly
What it doesThe complete workspace for your Facebook traffic operation View public Instagram profiles, stories, posts, reels and highlights without logging in
StageNot given Not given
FoundedNot given Not given
Based inNot given Not given
Pricing modelFree trial Freemium
PricingPublishing: $29/month for up to 10 Pages. Pro Publisher: $79/month for up to 25 Pages. Agency / Elite: $199/month for up to 100 Pages. Extra Pages: $5/month each. All plans available on monthly or yearly billing with 2 months free on yearly. 14-day free trial with no credit card required. Free plan includes 1 free try per day per tool, 1 Instagram Creator Report, 1 Instagram Engagement Calculator, 1 Instagram Profile Analysis, 1 TikTok Profile Analysis, and access to various profile sections. Weekly plan: $1.20 per week for 10 credits. Monthly plan: $5.00 per month for 100 credits. E
Key features
  • Multi-Page publishing with Page selection and spacing control
  • Posts, Reels and Stories support
  • AI post generation with multiple variations
  • Custom domains and domain rotation
  • Traffic tracking with click counts by page and post
  • Queue and scheduling with automatic spacing
  • Bulk upload and CSV import
  • Content recycling for evergreen posts
  • First comment automation
  • Bulk cleanup and delete with unlimited operations
  • Profile viewer showing profile photo, name, verification, post, follower and following counts, plus latest posts
  • Anonymous stories viewing with progress bars and no account owner notification
  • Highlights viewer for opening any highlight from the profile
  • Reels download as MP4 files
  • Follower and following lists with profile jumping capability
  • Instagram engagement rate calculation from followers, likes and comments
  • Instagram Creator Report with quality score, profile audit and estimated sponsorship rates
  • TikTok profile analysis showing views, engagement and top videos
What makes it different
  • All features in every plan with no feature restrictions by tier
  • Built for Facebook only, so publishing and traffic live in the same place
  • Manage Pages across multiple Facebook profiles from one workspace
  • Meta-approved platform with full Graph API integration
  • No password required, permission-based access only
  • No login or password required, never asks for Instagram credentials
  • Anonymous story viewing so account owners cannot see you watched
  • Independent tool not affiliated with Instagram or Meta
  • Works on mobile and requires no app installation
  • Results appear in seconds without complex setup
Free planNot given Not given
Open sourceNot given Not given
PlatformsNot given Not given
Public APINot given Not given
Community votes00
DR (Domain Rating by Ahrefs)38 no change since last check6 +1 (up) since last check
Trust Flow (Majestic)70
Citation Flow (Majestic)200
Referring domains (Majestic)220

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