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Upnext vs Mallary

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Upnext compared with Mallary
DetailUpnext logo UpnextMallary logo Mallary
What it doesThe complete workspace for your Facebook traffic operation Social media posting API for developers and AI agents
StageNot given Startup
FoundedNot given 2026
Based inNot given US
Pricing modelFree trial Freemium
PricingPublishing: $29/month for up to 10 Pages. Pro Publisher: $79/month for up to 25 Pages. Agency / Elite: $199/month for up to 100 Pages. Extra Pages: $5/month each. All plans available on monthly or yearly billing with 2 months free on yearly. 14-day free trial with no credit card required. Starter: $15/month for 5 accounts, Pro: $29/month for 15 accounts, Business: $95/month for 100 accounts. Unlimited posts. X publishing and comments use separate credits at cost. Pay yearly and get 2 months free.
Key features
  • Multi-Page publishing with Page selection and spacing control
  • Posts, Reels and Stories support
  • AI post generation with multiple variations
  • Custom domains and domain rotation
  • Traffic tracking with click counts by page and post
  • Queue and scheduling with automatic spacing
  • Bulk upload and CSV import
  • Content recycling for evergreen posts
  • First comment automation
  • Bulk cleanup and delete with unlimited operations
  • Publish to 10 social platforms
  • Schedule posts ahead of time
  • ChatGPT plugin and Claude connector
  • Upload images and videos
  • Read and reply to social media comments
  • AI Auto-Replies for brand questions
  • Cross-platform analytics and audience insights
  • REST API, MCP, and CLI for developers
  • Automatic token refresh and rate limit handling
  • Multiple profiles for different brands
What makes it different
  • All features in every plan with no feature restrictions by tier
  • Built for Facebook only, so publishing and traffic live in the same place
  • Manage Pages across multiple Facebook profiles from one workspace
  • Meta-approved platform with full Graph API integration
  • No password required, permission-based access only
  • Unified API for 10 social platforms reduces development time by 90%
  • Works with AI agents and tools without coding required
  • Up to 70% cheaper than alternatives like Postiz and Post Bridge
  • Officially verified by Meta, Google, LinkedIn, TikTok
  • Managed infrastructure with automatic retries and durable job queues
Free planNot given Not given
Open sourceNot given Not given
PlatformsNot given Not given
Public APINot given Not given
Community votes00
DR (Domain Rating by Ahrefs)38 no change since last check37 −11 (down) since last check
Trust Flow (Majestic)711
Citation Flow (Majestic)2037
Referring domains (Majestic)22294

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