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U2L vs shapes

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

U2L compared with shapes
DetailU2L logo U2Lshapes logo shapes
What it doesFast URL shortener, QR code generator, and link-in-bio builder with analytics A phone-first link-in-bio page builder for creators, musicians, makers and small businesses
StageNot given Not given
FoundedNot given Not given
Based inNot given Not given
Pricing modelFreemium Freemium
PricingFree plan available with 100 short links and 10 QR codes. Pro at $4.49/month (or $2.69/month yearly). Advanced at $14.99/month (or $8.99/month yearly). Team at $39.99/month (or $23.99/month yearly). Enterprise with custom pricing. Lifetime plans available. Use code NOW40 for 40% off. Free: one live page at shapes.bio address with shapes badge, no card needed. Pro: $8/month or $60/year (38% less), includes up to 5 pages, custom domain, badge removal, year of analytics, email signup export, and larger Cove allowance.
Key features
  • URL shortening with custom aliases and bulk creation
  • Dynamic QR codes with customizable colors, logos, and patterns
  • A/B split testing for multiple link destinations
  • Geo and device routing to target specific audiences
  • Password protection for sensitive content
  • Deep linking to native apps like YouTube and TikTok
  • Real-time click analytics with geographic and device data
  • Custom domain support for branded links
  • Drag-and-drop link-in-bio page builder
  • REST API for programmatic link management
  • Six pre-designed page templates for different use cases
  • Edit directly on phone with tap controls
  • Folders and tabs to organize links and content
  • Cove AI assistant for editing and restyling drafts
  • Customizable design: background, colors, fonts, buttons and layout
  • Private draft with preview before publishing
  • Support for provider widgets and embeds for bookings and checkout
  • Analytics and per-link click tracking on Pro
  • MCP connector support for AI assistants to build private drafts
What makes it different
  • Sub-100ms global redirects with 300+ edge locations
  • Free forever plan with no credit card required
  • 50+ advanced features in one unified platform
  • Privacy-focused with no data selling
  • Every link scanned for malware and threats
  • Edit the page itself, not a form—content stays in context while you work
  • Fully functional on mobile; you control the entire editor on your phone
  • Free to build and publish one page with no card required
  • Keeps your own checkout and payments through external providers
Community votes00
DR (Domain Rating by Ahrefs)52 +1 (up) since last check18 +2 (up) since last check
Trust Flow (Majestic)320
Citation Flow (Majestic)280
Referring domains (Majestic)4850

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