Rewrite or reply to your messages before you send them, choosing from safer, funnier, or custom tones
Turn Substack articles into viral social posts
Stage
Startup
Startup
Founded
Not given
2025
Based in
Not given
Not given
Pricing model
Freemium
Freemium
Pricing
Free: $0 forever for on-device rewrites with unlimited rewrites, no account required. Pro: $3.99/month or $39.99/year; new subscribers get a 14-day free trial and can cancel anytime.
Free: 10 credits (one-time). Monthly: $7/mo for 70 credits. Yearly: $65/yr for 600 credits.
Key features
Safer tone that clarifies and reduces hostility
Funnier tone that changes register
Custom tone by typing your own instructions
Cloud rewrites for Pro subscribers
How I Sound feature to apply your voice to rewrites
Support for longer drafts on Pro
Works in iPhone keyboard and as an app
TYPE-FORMULA pipeline that extracts insight types (diagnostic, wisdom, contrarian, data-backed, framework, story) and applies viral structures
Knowledge Bank to store, browse, and reuse extracted insights
10+ viral formula structures including parallel repetition, conditional framework, and bridge analogy
Chrome extension for scheduling posts directly to Substack
Rich-text editor with HTML and plain text export
MCP integration for Claude and Cursor
Automatic article URL processing from published or draft posts
Priority processing for paid plan users
What makes it different
Never sends messages automatically—you always copy and send manually
Drafts never used to train models; privacy-first design
Free on-device rewrites with no daily limits or quotas
Works directly in iPhone keyboard for seamless workflow
Designed specifically for Substack writers with formulas trained on viral patterns
Two-stage TYPE-FORMULA process instead of generic AI summarization
Knowledge Bank compounds over time as more articles are processed
From URL to scheduled post in minutes with no copy-paste needed
tono
Quick Viral Notes