Photo and video metadata editor for Mac with on-device AI
Stage
Established
Startup
Founded
Not given
2025
Based in
US
NL
Pricing model
Paid
Freemium
Pricing
$29.99 one-time purchase on the Mac App Store
Free: unlimited viewing and 5 metadata edits per day. Pro: €5.99/month or €49.99/year (save 30% with yearly billing); US $4.99/month or $44.99/year. Yearly plan includes 7-day free trial.
Key features
Screen recording
Video editing and trimming
Automatic captions
Video export
Camera and audio capture
Local storage
Edit EXIF, IPTC and XMP metadata fields
171-field metadata registry covering IPTC Photo Metadata Standard 2025.1
Support for 26 camera RAW formats for editing
On-device AI for keyword suggestions and descriptions
Metadata templates and batch application
Batch operations with checkpoint recovery
Metal GPU-accelerated viewing with Display-P3 color
Export metadata to nine formats including PDF and HTML
Integration with Apple Photos
Indexed metadata search and smart collections in Pro
What makes it different
No account or subscription required
Native macOS experience
Files stay local and private
On-device AI analysis that never uploads photos
Native macOS app with Metal GPU acceleration
171-field registry covering complete IPTC standard
Batch operations with checkpoint recovery and stop-and-resume
Toads
Parergon