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Shoptimity vs in the middle

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Shoptimity compared with in the middle
DetailShoptimity logo Shoptimityin the middle logo in the middle
What it doesMobile-first Shopify theme built for speed, conversions, and growth An app design studio that made Bulletin, an infinite canvas app for iPhone, iPad and Mac
StageStartup Not given
Founded2024 Not given
Based inUS SG
Pricing modelFreemium Free
PricingMonthly: $19/month (regularly $29/month, save 34%). Yearly: $13/month billed annually (regularly $29/month, save 55%). Limited-time launch offer: 1 year for $156 (usually $348, save $192). 7-day free trial included with all plans, no hidden fees. Bulletin is available as a free download. The Terms & Conditions reference a lifetime PRO purchase option, but specific pricing for PRO is not detailed on the pages.
Key features
  • AI theme editor with natural language customization
  • 30+ built-in conversion features
  • Drag-and-drop customization without code
  • 24 industry templates and preset styles
  • Mobile-first design with 98.9 speed score
  • Product quick view and smart filters
  • Shopify Online Store 2.0 native build
  • 24/7 Shopify expert support
  • Arrange photos, notes and links freely on an infinite canvas
  • Pan and zoom between items
  • Available on iPhone, iPad and Mac
  • Free download
What makes it different
  • Conversion features built into themes, not sold as separate expensive apps
  • One membership unlocks entire marketplace of themes
  • Average 44% conversion rate lift across stores
  • Install and launch in minutes without developers or code
  • AI-powered theme editor for natural language customization
  • Infinite canvas design for flexible content organization
  • Cross-platform support across Apple devices
  • Free to use
Community votes00
DR (Domain Rating by Ahrefs)45 no change since last check14 no change since last check
Trust Flow (Majestic)110
Citation Flow (Majestic)310
Referring domains (Majestic)780

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