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Shoptimity vs Brilliant

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Shoptimity compared with Brilliant
DetailShoptimity logo ShoptimityBrilliant logo Brilliant
What it doesMobile-first Shopify theme built for speed, conversions, and growth Design with AI agents on a professional canvas, free
StageStartup MVP
Founded2024 Not given
Based inUS Not given
Pricing modelFreemium Freemium
PricingMonthly: $19/month (regularly $29/month, save 34%). Yearly: $13/month billed annually (regularly $29/month, save 55%). Limited-time launch offer: 1 year for $156 (usually $348, save $192). 7-day free trial included with all plans, no hidden fees. Free: $0 forever with every design feature, unlimited MCP agents, public projects and drops (2 GB), in-app chat with your own AI (10 messages a day). Personal: $20 per month with private projects, 50 GB storage, unlimited in-app chat on your own key, and base Brilliant AI allowance. Pro: $50 per mon
Key features
  • AI theme editor with natural language customization
  • 30+ built-in conversion features
  • Drag-and-drop customization without code
  • 24 industry templates and preset styles
  • Mobile-first design with 98.9 speed score
  • Product quick view and smart filters
  • Shopify Online Store 2.0 native build
  • 24/7 Shopify expert support
  • Infinite canvas with native vector editing
  • AI agents that design directly on the canvas
  • Design repositories with branching and version control
  • Auto layout and components with variants
  • Open, non-proprietary Blueprint file format
  • Import from Figma and Sketch
  • MCP protocol support for any coding agent
  • Real-time multiplayer collaboration
  • Export to React, HTML, SVG, PDF and code
  • Design systems with tokens and semantic modes
What makes it different
  • Conversion features built into themes, not sold as separate expensive apps
  • One membership unlocks entire marketplace of themes
  • Average 44% conversion rate lift across stores
  • Install and launch in minutes without developers or code
  • AI-powered theme editor for natural language customization
  • AI agents speak MCP natively and work on your canvas, not in a separate chat
  • Design files are code via Blueprint format that syncs with your repository
  • Full professional tool is completely free with unlimited MCP agents
  • GitHub-style version control and branching for design files
  • AI agents stay on brand via design system linting
Community votes00
DR (Domain Rating by Ahrefs)43 −2 (down) since last check18 no change since last check
Trust Flow (Majestic)119
Citation Flow (Majestic)3130
Referring domains (Majestic)78101

6 details filled in for both companies.

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