shapes vs MLUE

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

shapes compared with MLUE
Detail	shapes	MLUE
What it does	A phone-first link-in-bio page builder for creators, musicians, makers and small businesses	A link-in-bio platform for Chinese creators and brands to organize their content, social accounts, and collaboration links in one shareable homepage
Stage	Not given	Not given
Founded	Not given	Not given
Based in	Not given	CN
Pricing model	Freemium	Freemium
Pricing	Free: one live page at shapes.bio address with shapes badge, no card needed. Pro: $8/month or $60/year (38% less), includes up to 5 pages, custom domain, badge removal, year of analytics, email signup export, and larger Cove allowance.	Free plan includes basic links, groups, themes, QR codes and 7-day data. Starter: ¥200/year or ¥20/month (includes unlimited links, 1 custom domain, basic themes, link animations, scheduling, access rules, and 365-day click trends). Pro: ¥400/year or ¥40/month (includes all Starter features plus acc
Key features	Six pre-designed page templates for different use cases Edit directly on phone with tap controls Folders and tabs to organize links and content Cove AI assistant for editing and restyling drafts Customizable design: background, colors, fonts, buttons and layout Private draft with preview before publishing Support for provider widgets and embeds for bookings and checkout Analytics and per-link click tracking on Pro MCP connector support for AI assistants to build private drafts	Unified workspace to manage links, content, and data Real-time sync between workspace edits and public homepage Customizable themes and design options Link scheduling and display rules Analytics with 365-day click trends and visitor data Custom domain support QR code generation Password-protected and access-controlled links Multi-format content display including video and music
What makes it different	Edit the page itself, not a form—content stays in context while you work Fully functional on mobile; you control the entire editor on your phone Free to build and publish one page with no card required Keeps your own checkout and payments through external providers	Purpose-built for Chinese creators with integration of all major local platforms All management and publishing from one unified workspace Real-time synchronization between edits and public display Content-specific display formats optimized for links, text, music, and video No need to build a separate website or maintain multiple link destinations
Community votes	0	0
DR (Domain Rating by Ahrefs)	18 +2 (up) since last check	Not checked yet no change since last check
Trust Flow (Majestic)	0	0
Citation Flow (Majestic)	0	20
Referring domains (Majestic)	0	9

5 details filled in for both companies.

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