Know which headline wins before you spend traffic on it.
Stage
Startup
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Founded
2025
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Based in
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Pricing model
Freemium
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Pricing
Free: 10 credits (one-time). Monthly: $7/mo for 70 credits. Yearly: $65/yr for 600 credits.
Free: $0/month with 5 rankings and 60 Claude-written options monthly. Creator: $19/month with 100 rankings and 2,500 options. Pro: $49/month with 600 rankings and 6,000 options. Agency: $149/month with 3,000 rankings and 20,000 options.
Key features
TYPE-FORMULA pipeline that extracts insight types (diagnostic, wisdom, contrarian, data-backed, framework, story) and applies viral structures
Knowledge Bank to store, browse, and reuse extracted insights
10+ viral formula structures including parallel repetition, conditional framework, and bridge analogy
Chrome extension for scheduling posts directly to Substack
Rich-text editor with HTML and plain text export
MCP integration for Claude and Cursor
Automatic article URL processing from published or draft posts
Priority processing for paid plan users
Head-to-head comparison of up to 200 variants
Bradley-Terry model ranking with calibrated odds
Honest uncertainty verdicts: Clear, Lean, Too close to call
Brand profiles to calibrate accuracy on your audience
Works for YouTube titles, subject lines, ad headlines, and article headlines
Accuracy measured on 9,841 held-out A/B tests
What makes it different
Designed specifically for Substack writers with formulas trained on viral patterns
Two-stage TYPE-FORMULA process instead of generic AI summarization
Knowledge Bank compounds over time as more articles are processed
From URL to scheduled post in minutes with no copy-paste needed
Credits never expire at your own publishing pace
82% accuracy on clear calls, trained on thousands of real A/B tests never seen during tuning
Honest about uncertainty instead of always crowning a winner
56 times cheaper than Claude Sonnet while maintaining comparable accuracy
Custom calibration to your audience's behavior via brand profiles
Compare versions in both orders to cancel out model bias
Quick Viral Notes
Click Oracle