Football fan sentiment analysis tool for understanding what fans really think
Stage
Not given
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Founded
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Based in
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GB
Pricing model
Paid
Freemium
Pricing
Light: €69/month (billed €828 per year); Pro: €119/month (billed €1,428 per year); Ultra: €279/month (billed €3,348 per year). Extra brands: €59/month (Pro) or €39/month (Ultra). Strategy add-on: €50/month. All plans include 7-day free trial.
Free plan available; paid plans: Scout £5/month, ITK £15/month, Hear We Go £49.99/month, The Special One £149.99/month. The Boardroom custom pricing. Custom reports from £149.
Key features
Automatic Brand Kit with colors, fonts and templates
Reels edited from uploaded footage with timed captions
Central media library organized by brand and category
Quality control flagging missing images and uncovered formats
Brand separation ensuring no content mixing between profiles
AI assistant included in all plans
Editable templates on Pro and Ultra plans
Customizable brand tone and editorial profile
Real-time alerts from social media conversations
Monitor up to 25 custom keywords
Identifies 28 distinct emotion types
Fanbase filtering and club identification
Analyzed reports with talking points and narratives
Covers all 37 Premier League topics and players
Instant match reactions in 15-30 minutes
Evidence-grade records with timestamps and sources
Custom report voice for different audiences
Weekly free newsletter with fan insights
What makes it different
Brand voice consistency across all generated content
Reels automatically edited from real business footage, not synthetic video
Complete quality control before content goes live
Guaranteed brand separation for multi-brand management
Listens to all fans, not just the loudest voices
Data-driven insights from millions of real conversations
Proactive trend alerts before stories spread widely
Full context with 28 emotion types and topic categorization
Eliminates spam, bots and identifies fan allegiances