| What it does | AI tool to find winning hooks and ideas, analyze what's working, and create high-performing content in your voice
| AI workspace and notebook for long-form writing
|
|---|
| Stage | Not given
| Not given
|
|---|
| Founded | Not given
| Not given
|
|---|
| Based in | US
| Not given
|
|---|
| Pricing model | Freemium
| Freemium
|
|---|
| Pricing | Trial: $1 for 7 days (full access, cancel anytime). Base: $33/month billed annually ($399/year, 2,000 credits/month, 1 seat). Creator: $189/month billed annually ($2,268/year, 8,000 credits/month, 3 seats). Power User: Custom pricing. 30-day money-back guarantee.
| Free: $0, includes one project with up to three documents, unlimited notes and version history, imported sources, and 50,000 lifetime starter AI tokens. Pro monthly: $9.99/month with 1,000,000 AI tokens per month. Pro annual: $69.99/year with 1,000,000 AI tokens per month.
|
|---|
| Key features | - Analyze high-performing content from multiple formats (YouTube videos, ads, landing pages, transcripts, PDFs, URLs)
- Extract winning hooks, angles, and patterns from analyzed content
- Generate scripts in user's voice for YouTube, Shorts, and other platforms
- Create multiple ad variations and campaign copy
- Build landing pages and sales copy
- Generate VSL outlines and email sequences
- Visual board workspace for organizing research and content
- Separate workspaces for multiple brands and clients
- Save brand voice, audience, and offer details for consistent content generation
- Monthly credit system (2,000 to 16,000 credits depending on plan)
| - AI writing operations scoped to a passage (expand, outline, strengthen, summarize, critique, tone, plot, rewrite)
- Long-form projects keeping notes, sources, documents, versions together
- Voice Profile keeps whole manuscripts in consistent voice
- Audio notes transcribed into the project
- Long-form editor with outline navigation, word goals, focus mode, and local style statistics
|
|---|
| What makes it different | - Analyzes actual winning content to generate ideas rather than starting from blank prompts
- Generates content that sounds natural and personalized to user's voice and audience
- Single platform consolidates research, analysis, ideation, and content creation
- Built for multiple user types with use-case specific workflows
| - All writing and organization features work without AI; AI is optional
- AI operates on your notes and sources, not a blank prompt, keeping context across sessions
- Text never used to train AI models; all writing remains private
- Every AI result appears as a suggestion beside the draft; nothing rewrites in place without approval
- One project holds multiple chapters with notes and sources; suitable for book-length manuscripts
|
|---|
| Community votes | 0 | 0 |
|---|
| DR (Domain Rating by Ahrefs) | 58 ● no change since last check | 43 ▼ −2 (down) since last check |
|---|
| Trust Flow (Majestic) | 29 | 18 |
|---|
| Citation Flow (Majestic) | 35 | 35 |
|---|
| Referring domains (Majestic) | 307 | 324 |
|---|
Poppy
STRUT