| What it does | AI tool to find winning hooks and ideas, analyze what's working, and create high-performing content in your voice
| AI-powered creative strategy platform with techniques, frameworks and marketing knowledge for brand thinkers
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| Stage | Not given
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| Founded | Not given
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| Based in | US
| SK
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| Pricing model | Freemium
| Freemium
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| Pricing | Trial: $1 for 7 days (full access, cancel anytime). Base: $33/month billed annually ($399/year, 2,000 credits/month, 1 seat). Creator: $189/month billed annually ($2,268/year, 8,000 credits/month, 3 seats). Power User: Custom pricing. 30-day money-back guarantee.
| Free plan (The Calm Before): €0/monthly with 1 free deck generation or search report. Pro plan (The Storm): €15.92/monthly, or €191.04/year (20% discount). Features include unlimited AI tools, 1,800+ campaign breakdowns, marketing wisdom with 61 laws, and 500+ creative techniques.
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| Key features | - Analyze high-performing content from multiple formats (YouTube videos, ads, landing pages, transcripts, PDFs, URLs)
- Extract winning hooks, angles, and patterns from analyzed content
- Generate scripts in user's voice for YouTube, Shorts, and other platforms
- Create multiple ad variations and campaign copy
- Build landing pages and sales copy
- Generate VSL outlines and email sequences
- Visual board workspace for organizing research and content
- Separate workspaces for multiple brands and clients
- Save brand voice, audience, and offer details for consistent content generation
- Monthly credit system (2,000 to 16,000 credits depending on plan)
| - Framework Agent for building creative strategies from briefs
- Data & Research Deck with Powerpoint export
- Creative Inspiration Session with 1,800+ campaigns
- Brand & Product Naming with 66 proven naming techniques
- Hooks & Headlines with 360+ tested hook mechanics
- Prompt Builder for marketing prompts
- MCP Connector for Claude and other AI clients
- Share of Search analytics tool
- 1,000+ famous campaigns library
- Marketing Wisdom library with 61 marketing laws
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| What makes it different | - Analyzes actual winning content to generate ideas rather than starting from blank prompts
- Generates content that sounds natural and personalized to user's voice and audience
- Single platform consolidates research, analysis, ideation, and content creation
- Built for multiple user types with use-case specific workflows
| - Combines AI with 1,800+ award-winning campaigns and 500 creative techniques rather than generic text generation
- Grounded in Marketing Wisdom: 850+ findings and 61 marketing laws with source attribution
- Delivers presentation-ready Powerpoint exports directly from briefs
- Runs multi-prompts automatically without requiring users to craft them
- Built by creative strategists with 20 years of advertising experience
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 58 ● no change since last check | 42 ▲ +1 (up) since last check |
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| Trust Flow (Majestic) | 29 | 11 |
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| Citation Flow (Majestic) | 35 | 39 |
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| Referring domains (Majestic) | 307 | 264 |
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Poppy
Selfstorming