| What it does | AI tool to find winning hooks and ideas, analyze what's working, and create high-performing content in your voice
| Turn Substack articles into viral social posts
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| Stage | Not given
| Startup
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| Founded | Not given
| 2025
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| Based in | US
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| Pricing model | Freemium
| Freemium
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| Pricing | Trial: $1 for 7 days (full access, cancel anytime). Base: $33/month billed annually ($399/year, 2,000 credits/month, 1 seat). Creator: $189/month billed annually ($2,268/year, 8,000 credits/month, 3 seats). Power User: Custom pricing. 30-day money-back guarantee.
| Free: 10 credits (one-time). Monthly: $7/mo for 70 credits. Yearly: $65/yr for 600 credits.
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| Key features | - Analyze high-performing content from multiple formats (YouTube videos, ads, landing pages, transcripts, PDFs, URLs)
- Extract winning hooks, angles, and patterns from analyzed content
- Generate scripts in user's voice for YouTube, Shorts, and other platforms
- Create multiple ad variations and campaign copy
- Build landing pages and sales copy
- Generate VSL outlines and email sequences
- Visual board workspace for organizing research and content
- Separate workspaces for multiple brands and clients
- Save brand voice, audience, and offer details for consistent content generation
- Monthly credit system (2,000 to 16,000 credits depending on plan)
| - TYPE-FORMULA pipeline that extracts insight types (diagnostic, wisdom, contrarian, data-backed, framework, story) and applies viral structures
- Knowledge Bank to store, browse, and reuse extracted insights
- 10+ viral formula structures including parallel repetition, conditional framework, and bridge analogy
- Chrome extension for scheduling posts directly to Substack
- Rich-text editor with HTML and plain text export
- MCP integration for Claude and Cursor
- Automatic article URL processing from published or draft posts
- Priority processing for paid plan users
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| What makes it different | - Analyzes actual winning content to generate ideas rather than starting from blank prompts
- Generates content that sounds natural and personalized to user's voice and audience
- Single platform consolidates research, analysis, ideation, and content creation
- Built for multiple user types with use-case specific workflows
| - Designed specifically for Substack writers with formulas trained on viral patterns
- Two-stage TYPE-FORMULA process instead of generic AI summarization
- Knowledge Bank compounds over time as more articles are processed
- From URL to scheduled post in minutes with no copy-paste needed
- Credits never expire at your own publishing pace
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 57 ▼ −1 (down) since last check | 10 ▲ +2 (up) since last check |
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| Trust Flow (Majestic) | 29 | 0 |
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| Citation Flow (Majestic) | 35 | 15 |
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| Referring domains (Majestic) | 307 | 5 |
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Poppy
Quick Viral Notes