| What it does | AI tool to find winning hooks and ideas, analyze what's working, and create high-performing content in your voice
| AI writing that doesn't sound like AI
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| Stage | Not given
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| Founded | Not given
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| Based in | US
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| Pricing model | Freemium
| Freemium
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| Pricing | Trial: $1 for 7 days (full access, cancel anytime). Base: $33/month billed annually ($399/year, 2,000 credits/month, 1 seat). Creator: $189/month billed annually ($2,268/year, 8,000 credits/month, 3 seats). Power User: Custom pricing. 30-day money-back guarantee.
| Free plan with 2 requests per day; Basic $15/mo (200 generations/month); Pro $49/mo (800 generations/month); Premium $99/mo (2,000 generations/month); API: $2.50 per million input tokens, $12 per million output and thinking tokens, rounded up to nearest cent with 1 cent minimum per request.
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| Key features | - Analyze high-performing content from multiple formats (YouTube videos, ads, landing pages, transcripts, PDFs, URLs)
- Extract winning hooks, angles, and patterns from analyzed content
- Generate scripts in user's voice for YouTube, Shorts, and other platforms
- Create multiple ad variations and campaign copy
- Build landing pages and sales copy
- Generate VSL outlines and email sequences
- Visual board workspace for organizing research and content
- Separate workspaces for multiple brands and clients
- Save brand voice, audience, and offer details for consistent content generation
- Monthly credit system (2,000 to 16,000 credits depending on plan)
| - Distribution fine-tuning for natural writing output
- Browser-based console for generating and rewriting
- Server-to-server API with /v1/generate endpoint
- Specialized agents for SEO, rewriting, and copyediting
- Custom model training on company style
- Generation history and public share links
- AI advising for AI transformation and strategy
- Lightweight metrics and checking tools in editor
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| What makes it different | - Analyzes actual winning content to generate ideas rather than starting from blank prompts
- Generates content that sounds natural and personalized to user's voice and audience
- Single platform consolidates research, analysis, ideation, and content creation
- Built for multiple user types with use-case specific workflows
| - Trained on human prose to eliminate repetitive AI patterns and 'LLM slop'
- More creative and varied output than general-purpose AI assistants
- Custom models trained on your company's specific writing style
- Preserves author's intent and voice without hallucinations
- Usage-based API pricing with no charges for failed generations
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 58 ● no change since last check | 9 ● no change since last check |
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| Trust Flow (Majestic) | 29 | 7 |
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| Citation Flow (Majestic) | 35 | 24 |
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| Referring domains (Majestic) | 307 | 40 |
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Poppy
Deft