| What it does | AI tool to find winning hooks and ideas, analyze what's working, and create high-performing content in your voice
| AI blog writer that learns what you sell and how you sound, then writes researched posts you can publish
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| Stage | Not given
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| Founded | Not given
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| Based in | US
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| Pricing model | Freemium
| Freemium
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| Pricing | Trial: $1 for 7 days (full access, cancel anytime). Base: $33/month billed annually ($399/year, 2,000 credits/month, 1 seat). Creator: $189/month billed annually ($2,268/year, 8,000 credits/month, 3 seats). Power User: Custom pricing. 30-day money-back guarantee.
| Trial: 5 posts free, no card. Bring Your Own: $19/month or $190/year (30 posts/month). Everything Included: $59/month or $590/year (30 posts/month, 120 pictures/month included). Done For You: $499/month (one post daily). Lifetime: $1,499 (Everything Included, paid once, first 100 only).
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| Key features | - Analyze high-performing content from multiple formats (YouTube videos, ads, landing pages, transcripts, PDFs, URLs)
- Extract winning hooks, angles, and patterns from analyzed content
- Generate scripts in user's voice for YouTube, Shorts, and other platforms
- Create multiple ad variations and campaign copy
- Build landing pages and sales copy
- Generate VSL outlines and email sequences
- Visual board workspace for organizing research and content
- Separate workspaces for multiple brands and clients
- Save brand voice, audience, and offer details for consistent content generation
- Monthly credit system (2,000 to 16,000 credits depending on plan)
| - Reads your website to learn your voice and what you sell
- Fact-checks every number in posts against its source
- Generates diagrams and illustrations with custom briefs
- Plan and schedule posts by the month with calendar
- Autopilot publishing to your CMS, GitHub or webhook
- Edit posts as readers see them before publishing
- Runs locally on your Mac with your own Claude subscription
- Keyword research and clustering for topic planning
- Interlink posts to boost SEO
- Picture generation included on Everything Included and Done For You plans
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| What makes it different | - Analyzes actual winning content to generate ideas rather than starting from blank prompts
- Generates content that sounds natural and personalized to user's voice and audience
- Single platform consolidates research, analysis, ideation, and content creation
- Built for multiple user types with use-case specific workflows
| - Reads your site first so posts sound like you and make claims you can back
- Stops writing if any number cannot be traced to a source
- Drafts never leave your Mac; only images and review links reach servers
- Runs on your own Claude subscription with no API key needed
- Autopilot publishes on schedule without touching the content
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 58 ● no change since last check | 8 ▼ −1 (down) since last check |
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| Trust Flow (Majestic) | 29 | 4 |
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| Citation Flow (Majestic) | 35 | 20 |
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| Referring domains (Majestic) | 307 | 13 |
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Poppy
blogwriter