Photo and video metadata editor for Mac with on-device AI
AI-assisted photo culling, enhancement, and creation in your browser
Stage
Startup
Not given
Founded
2025
Not given
Based in
NL
Not given
Pricing model
Freemium
Freemium
Pricing
Free: unlimited viewing and 5 metadata edits per day. Pro: €5.99/month or €49.99/year (save 30% with yearly billing); US $4.99/month or $44.99/year. Yearly plan includes 7-day free trial.
Free: 10 AI credits, cull up to 100 photos. Pro: $19.9/month with 200 AI credits and up to 2,500 photos. Studio: $39.9/month with 400 AI credits and up to 5,500 photos. Premium: $69.9/month with 700 AI credits and up to 10,000 photos. One-time credit packs: Starter Pack $9.9 (60 credits + 300 photos
Key features
Edit EXIF, IPTC and XMP metadata fields
171-field metadata registry covering IPTC Photo Metadata Standard 2025.1
Support for 26 camera RAW formats for editing
On-device AI for keyword suggestions and descriptions
Metadata templates and batch application
Batch operations with checkpoint recovery
Metal GPU-accelerated viewing with Display-P3 color
Export metadata to nine formats including PDF and HTML
Integration with Apple Photos
Indexed metadata search and smart collections in Pro
AI photo culling with blur, closed eyes, exposure, and composition detection
Face grouping to organize photos by person
4x upscaling and denoising
AI text-to-image generation
AI image-to-image generation with style transfer
Support for RAW formats from major camera brands
No software installation required; runs in browser
What makes it different
On-device AI analysis that never uploads photos
Native macOS app with Metal GPU acceleration
171-field registry covering complete IPTC standard
Batch operations with checkpoint recovery and stop-and-resume
Free tier with 5 daily edits, no account required
Local photo storage and privacy-first processing; originals never uploaded for basic detection
Complete photo workflow in one tool: culling, enhancement, and creation
Parergon
MomentSift