Photo and video metadata editor for Mac with on-device AI
Full-resolution photos, 4K HDR video, and private sharing with one link
Stage
Startup
Established
Founded
2025
Not given
Based in
NL
Not given
Pricing model
Freemium
Freemium
Pricing
Free: unlimited viewing and 5 metadata edits per day. Pro: €5.99/month or €49.99/year (save 30% with yearly billing); US $4.99/month or $44.99/year. Yearly plan includes 7-day free trial.
Free 21-day trial with no credit card required. Paid plans are Premium and Power Premium, with photo prints starting from $0.35.
Key features
Edit EXIF, IPTC and XMP metadata fields
171-field metadata registry covering IPTC Photo Metadata Standard 2025.1
Support for 26 camera RAW formats for editing
On-device AI for keyword suggestions and descriptions
Metadata templates and batch application
Batch operations with checkpoint recovery
Metal GPU-accelerated viewing with Display-P3 color
Export metadata to nine formats including PDF and HTML
Integration with Apple Photos
Indexed metadata search and smart collections in Pro
Full-resolution and RAW photo viewing up to Original size
4K and 8K HDR video support
Guest uploads via QR code or link without app or account
Private Links for sharing without username in URL
Guest passwords and privacy controls
Print and product ordering from albums
Full Archive download of all original files
TV slideshow with live photo updates
151 color themes for customization
Embed albums on external websites
What makes it different
On-device AI analysis that never uploads photos
Native macOS app with Metal GPU acceleration
171-field registry covering complete IPTC standard
Batch operations with checkpoint recovery and stop-and-resume