Photo and video metadata editor for Mac with on-device AI
The delivery layer for visual work
Stage
Startup
Not given
Founded
2025
Not given
Based in
NL
US
Pricing model
Freemium
Freemium
Pricing
Free: unlimited viewing and 5 metadata edits per day. Pro: €5.99/month or €49.99/year (save 30% with yearly billing); US $4.99/month or $44.99/year. Yearly plan includes 7-day free trial.
Free: $0/mo with 5 GB storage; Starter: $15/mo with 100 GB storage; Pro: $42/mo with 1 TB storage; Teams: $99/mo with 2 TB storage and 3 seats; Teams Plus: $299/mo with 10 TB storage and 10 seats. Annual billing available at up to 20% discount. Storage add-ons available at $25/TB from Pro plan onwar
Key features
Edit EXIF, IPTC and XMP metadata fields
171-field metadata registry covering IPTC Photo Metadata Standard 2025.1
Support for 26 camera RAW formats for editing
On-device AI for keyword suggestions and descriptions
Metadata templates and batch application
Batch operations with checkpoint recovery
Metal GPU-accelerated viewing with Display-P3 color
Export metadata to nine formats including PDF and HTML
Integration with Apple Photos
Indexed metadata search and smart collections in Pro
Full-resolution photo galleries with client downloads and favorites
Import folders from Dropbox and Google Drive
Password protection on galleries and video pages
Print ordering through WHCC
Unlimited projects and galleries on all plans
Team accounts with shared dashboard and threads
Expiring links for time-limited access
What makes it different
On-device AI analysis that never uploads photos
Native macOS app with Metal GPU acceleration
171-field registry covering complete IPTC standard
Batch operations with checkpoint recovery and stop-and-resume
Free tier with 5 daily edits, no account required
Full-resolution files delivered without client accounts or friction
No AI training on uploaded content
Files remain accessible for 90 days after plan cancellation
Custom branding with no FRGMT logo from Teams tier up