Outbrand vs Shadowly

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Outbrand compared with Shadowly
Detail	Outbrand	Shadowly
What it does	AI-powered social media content automation that generates on-brand posts and publishes them automatically across platforms	View public Instagram profiles, stories, posts, reels and highlights without logging in
Stage	Not given	Not given
Founded	Not given	Not given
Based in	Not given	Not given
Pricing model	Free trial	Freemium
Pricing	Outbrand Pro: $49/month billed monthly, or $36/month when billed yearly (saving $147/year). Also available as a lifetime plan for $441 upfront with 3 months free. Earlier pricing page shows $25/month billed monthly or $18/month when billed yearly (saving $75/year). Both include 3-day free trial.	Free plan includes 1 free try per day per tool, 1 Instagram Creator Report, 1 Instagram Engagement Calculator, 1 Instagram Profile Analysis, 1 TikTok Profile Analysis, and access to various profile sections. Weekly plan: $1.20 per week for 10 credits. Monthly plan: $5.00 per month for 100 credits. E
Key features	Multi-platform content generation for LinkedIn, Instagram, Facebook, Twitter, and Bluesky Unlimited team collaboration and workspace members Content export and download for manual posting Priority customer support and dedicated account management 30-day money back guarantee	Profile viewer showing profile photo, name, verification, post, follower and following counts, plus latest posts Anonymous stories viewing with progress bars and no account owner notification Highlights viewer for opening any highlight from the profile Reels download as MP4 files Follower and following lists with profile jumping capability Instagram engagement rate calculation from followers, likes and comments Instagram Creator Report with quality score, profile audit and estimated sponsorship rates TikTok profile analysis showing views, engagement and top videos
What makes it different	Completely automated workflow from topic generation to publishing without manual effort Creates platform-specific content optimized for each social media channel	No login or password required, never asks for Instagram credentials Anonymous story viewing so account owners cannot see you watched Independent tool not affiliated with Instagram or Meta Works on mobile and requires no app installation Results appear in seconds without complex setup
Free plan	Not given	Not given
Open source	Not given	Not given
Platforms	Not given	Not given
Public API	Not given	Not given
Community votes	0	0
DR (Domain Rating by Ahrefs)	34 −1 (down) since last check	5 +1 (up) since last check
Trust Flow (Majestic)	22	0
Citation Flow (Majestic)	28	0
Referring domains (Majestic)	231	0

5 details filled in for both companies.

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